Johnny Rockets is launching a new fast casual restaurant complete with digital menu boards and touchscreen ordering kiosks. In order to accommodate Millennials, many restaurants have begun testing new technology that allows them to offer quick, personalized service. This particular establishment uses digital devices to appeal to a tech-savvy generation.
Unlike the original Johnny Rockets locations, 'Johnny’s Burger Factory' will boast several high-tech upgrades. When consumers arrive at the restaurant, they can view the changing specials on a digital menu board that resembles that of a hand-written chalkboard. When they are ready to place their order, customers can turn to touchscreen ordering kiosks that allow them to customize their order. These applications ultimately streamline the ordering process and facilitate faster service.
Like other tech-based restaurant innovations, the upgrades are designed to appeal to time-starved Millennials who want to enjoy good food without the wait.