Popular Asian cuisine staples get makeovers for a larger market
Implications - Street food in Asian countries is distinct, unique, and overall, lighthearted. Though the North American foodie movement is partially based in fun, it is overall based in the pursuit of elitism. This requires more sophistication, prompting more gourmand tweaks to classic recipes to transform them for a new market.
Workshop Question - How could making your product more experiential give your brand an edge over the competition?
Trend Themes
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Street Food Sophistication — North American foodie movement requires more sophistication, prompting more gourmand tweaks to classic recipes to transform them for a larger market.
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Authentic Asian Ingredients — Incorporating authentic Asian ingredients into popular desserts and ice creams offers a unique twist for foodies.
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Haute Street Food — Street food vendors transforming local delicacies into haute cuisine dishes are disrupting the traditional fine-dining space.
Industry Implications
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Food & Beverage Industry — Food and beverage professionals can explore ways to make street food more gourmand and innovative.
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Dessert Industry — Dessert industry professionals can explore authentic Asian ingredients to create unique and delectable creations.
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Fine-dining Industry — Fine-dining industry professionals can explore adding street food-like dishes to their menus to appeal to a wider audience.
