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Street Food Sophistication

Popular Asian cuisine staples get makeovers for a larger market

Implications - Street food in Asian countries is distinct, unique, and overall, lighthearted. Though the North American foodie movement is partially based in fun, it is overall based in the pursuit of elitism. This requires more sophistication, prompting more gourmand tweaks to classic recipes to transform them for a new market.
Workshop Question - How could making your product more experiential give your brand an edge over the competition?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
139,439 Total Clicks
Date Range:
Mar 15 — Mar 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Authentic Vietnamese Cuisine Trucks
Authentic Vietnamese Cuisine Trucks
The Vietvan Offers Delicious and Healthy Street Food Options
The Vietvan food truck comes as a convenient way to enjoy Vietnamese cuisine and street food without having to plan a trip to the Southeast Asia country. Situated in London, the Vietvan food truck... MORE
Haute Cuisine Street Vendors
Haute Cuisine Street Vendors
These Two Singaporean 'Hawker Stalls' Have Received Michelin Stars
In the small Southeast Asian island of Singapore, “hawker stalls,” better known in the West as street food stalls, have been around for decades, offering cheap and delicious meals for... MORE
Egg Waffle Cones
Egg Waffle Cones
These Hong Kong Egg Waffles Sundaes From Eggloo Include Other Asian Influences
These very social share worthy ice cream concoctions use Hong Kong-style egg waffles. Eggloo New York (@myeggloo on Instagram) uses Hong Kong egg waffles to give ice cream cones a “modern twist.... MORE
Asian-Inspired Dessert Cones
Asian-Inspired Dessert Cones
Toast Delight is Topping Its Egg Waffle Cones with Cotton Candy
Markham, Ontario’s is putting a North American twist on a classic Hong Kong dessert by using creative toppings. Egg Waffle cones are a popular Hong Kong street food that feature a distinctive... MORE
Gelato-Filled Donut Sandwiches
Gelato-Filled Donut Sandwiches
The Kool Krispy Sandwich Upgrades the Classic Ice Cream Sandwich
Krispy Kreme Japan just finished offering a limited-time dish called the Kool Krispy Sandwich, which put a delicious twist on the traditional ice cream sandwich. While Krispy Kreme has offered... MORE
South Asian Ice Cream
South Asian Ice Cream
Yee Kwan's Artisanal Ice Cream is the Perfect Finish to an Eastern Meal
Inspired by the intense flavors of South Asian street food, Yee Kwan Chan set out to make an artisanal ice cream line with an Eastern flavor palette. The Thai, Japanese, Malaysian, Vietnamese and... MORE

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Related Examples

Vegan Ice Cream Trucks
Vegan Ice Cream Trucks
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Health-Conscious Food Trucks
Health-Conscious Food Trucks
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Mobile Pizzeria Delivery Trucks
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Portable Taco Bags
Portable Taco Bags
Frito Lay's Top N Go 'Walking Taco' Bags Are Inspired by Street Food
Political Food Trucks
Political Food Trucks
An Oregon Food Truck Sells Baloney Sandwiches That Fact Check Trump Comments
Digital Food Truck Displays
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Waste-Reducing Food Trucks
Waste-Reducing Food Trucks
This Truck Reduces Food Waste by Creating Dishes from Unusual Animals
Banana Burger Food Trucks
Banana Burger Food Trucks
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Kaleidoscopic Cookie Trucks
Kaleidoscopic Cookie Trucks
Oreo is Using a 'Flavor Mobile' to Launch Its Newest Flavored Cookies
Pie-Inspired Ice Creams
Pie-Inspired Ice Creams
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Soda-Infused Ice Creams
Soda-Infused Ice Creams
Ample Hills Creamery Now Serves an Exclusive Root Beer Ice Cream Flavor
Kernel-Topped Ice Creams
Kernel-Topped Ice Creams
This Sweet Corn Ice Cream Incorporates Cornstarch and Fresh Kernels
Balsamic Blueberry Ice Creams
Balsamic Blueberry Ice Creams
This Ice Cream Makes Use of Sour Blueberry Balsamic Reduction
Spice-Sprinkled Ice Creams
Spice-Sprinkled Ice Creams
These Chinese Five Spice Ice Cream Literally Blends Sugar and Spice
Cotton Candy Ice Cream
Cotton Candy Ice Cream
Milk Train Cafe Serves Ice Cream on a Cloud of Cotton Candy
Boozy Bacon Ice Creams
Boozy Bacon Ice Creams
This Homemade Beer and Bacon Toffee Sundae Throws Everything Into the Mix
Floral Coconut Ice Creams
Floral Coconut Ice Creams
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Chili-Stuffed Beef Sandwiches
Chili-Stuffed Beef Sandwiches
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Teleporting Pop-Ups
Teleporting Pop-Ups
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Honeycomb-Topped Ice Creams
The New Pinkbee's Soft Serve is Topped with Real Honeycomb
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Gourmet Ice Cream Sandwiches
The Ube-Ice-Cream Sandwich Features High-End Ingredients
Swirled Ice Cream Sandwiches
Swirled Ice Cream Sandwiches
The New Ben & Jerry’s ‘Wich Range is Designed for the Summer Months
Cookie Ice Cream Sandwiches
Cookie Ice Cream Sandwiches
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Ice Cream-Stuffed Cookies
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Street Food-Inspired Eateries
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This Wollongong Restaurant Serves Vietnamese Street Food Fare
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Piquant Thai Tacos
Piquant Thai Tacos
This Cooking Fusion Recipe Combines Both Mexican and Asian Foods
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Chocolate-Covered Tacos
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This Frozen Taco Dessert is Made from Waffle Cones and Sweet Custard
Donut Ice Cream Sandwiches
Donut Ice Cream Sandwiches
This Desserty Take on the Ice Cream Sandwich is Quite Decadent
Deli Ice Cream Sandwiches
Deli Ice Cream Sandwiches
This Pastrami Ice Cream Sandwich Flavor Boast Bold Savory Seasonings
DIY Chocolate-Dipped Cones
DIY Chocolate-Dipped Cones
These Dipped Ice Cream Cones Help Dress Up Any Frozen Treat
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Chilled Donut Sandwiches
Krispy Kreme Korea's Ice Cream Donut Sandwiches Are Served Chilled
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Donut S'more Sandwiches
This S'more Donut Sandwich Recipe Replaces Graham Crackers with Donuts
Ballpark Chicken Cones
Ballpark Chicken Cones
The Chicken and Waffle Cone Will Be Available at Houston Astros Games
Confectionery Campfire Cones
Confectionery Campfire Cones
This Sweet S'mores Waffle Cone is Made Using Graham Crackers
Yogurt Food Trucks
Yogurt Food Trucks
Yogurty's Froyo Brings Its Service to the Streets for Fun Interaction
Floating Pizzerias
Floating Pizzerias
Pizza Pi is a Sailboat-Turned-Pizzeria in the Virgin Islands
$816 Ice Cream Sundaes
$816 Ice Cream Sundaes
Dubai's Scoopi Café Offers the World's Most Expensive Ice Cream Scoop
Breakfast Cereal Cookies
Breakfast Cereal Cookies
This Morning-Appropriate Cookie Recipe Makes Great Ice Cream Sandwiches
Custard Ice Creams
Custard Ice Creams
Dreyer's Frozen Custard Ice Cream Adds a Chill to a Classic Dessert
Almond Butter Ice Cream
Almond Butter Ice Cream
This Healthy Homemade Banana Ice Cream is Easy to Make Any Time of Year
Spicy Strawberry Desserts
Spicy Strawberry Desserts
Cold Stone Creamery's Valentines Day Treats Mix Chocolate & Spice
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Homemade Cheesy Macaroni Cones
This Bread Cone Recipe From DudeFoods was Inspired by Disney
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This Disney Christmas Cocktail is a Delicious Adult Milkshake
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This Ice Cream Shop Has Unleashed Their Signature Flavors in a Cookbook
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Spanish Donut Sandwiches
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Campfire Dessert Cones
This Warm Take on a Traditional Ice Cream Cone is Ideal for Camping
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Hip-Hop Food Fests
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Next-Level Ice Cream Cones
Next-Level Ice Cream Cones
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Hipster Street Food
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