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Street Food Sophistication

Popular Asian cuisine staples get makeovers for a larger market

Implications - Street food in Asian countries is distinct, unique, and overall, lighthearted. Though the North American foodie movement is partially based in fun, it is overall based in the pursuit of elitism. This requires more sophistication, prompting more gourmand tweaks to classic recipes to transform them for a new market.
Workshop Question - How could making your product more experiential give your brand an edge over the competition?
Trend Themes
1. Street Food Sophistication - North American foodie movement requires more sophistication, prompting more gourmand tweaks to classic recipes to transform them for a larger market.
2. Authentic Asian Ingredients - Incorporating authentic Asian ingredients into popular desserts and ice creams offers a unique twist for foodies.
3. Haute Street Food - Street food vendors transforming local delicacies into haute cuisine dishes are disrupting the traditional fine-dining space.
Industry Implications
1. Food & Beverage Industry - Food and beverage professionals can explore ways to make street food more gourmand and innovative.
2. Dessert Industry - Dessert industry professionals can explore authentic Asian ingredients to create unique and delectable creations.
3. Fine-dining Industry - Fine-dining industry professionals can explore adding street food-like dishes to their menus to appeal to a wider audience.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
186,648 Total Clicks
Date Range:
Mar 15 — Mar 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Authentic Vietnamese Cuisine Trucks
Authentic Vietnamese Cuisine Trucks
The Vietvan Offers Delicious and Healthy Street Food Options
The Vietvan food truck comes as a convenient way to enjoy Vietnamese cuisine and street food without having to plan a trip to the Southeast Asia country. Situated in London, the Vietvan food truck... MORE
Haute Cuisine Street Vendors
Haute Cuisine Street Vendors
These Two Singaporean 'Hawker Stalls' Have Received Michelin Stars
In the small Southeast Asian island of Singapore, “hawker stalls,” better known in the West as street food stalls, have been around for decades, offering cheap and delicious meals for... MORE
Egg Waffle Cones
Egg Waffle Cones
These Hong Kong Egg Waffles Sundaes From Eggloo Include Other Asian Influences
These very social share worthy ice cream concoctions use Hong Kong-style egg waffles. Eggloo New York (@myeggloo on Instagram) uses Hong Kong egg waffles to give ice cream cones a “modern twist.... MORE
Asian-Inspired Dessert Cones
Asian-Inspired Dessert Cones
Toast Delight is Topping Its Egg Waffle Cones with Cotton Candy
Markham, Ontario’s is putting a North American twist on a classic Hong Kong dessert by using creative toppings. Egg Waffle cones are a popular Hong Kong street food that feature a distinctive... MORE
Gelato-Filled Donut Sandwiches
Gelato-Filled Donut Sandwiches
The Kool Krispy Sandwich Upgrades the Classic Ice Cream Sandwich
Krispy Kreme Japan just finished offering a limited-time dish called the Kool Krispy Sandwich, which put a delicious twist on the traditional ice cream sandwich. While Krispy Kreme has offered... MORE
South Asian Ice Cream
South Asian Ice Cream
Yee Kwan's Artisanal Ice Cream is the Perfect Finish to an Eastern Meal
Inspired by the intense flavors of South Asian street food, Yee Kwan Chan set out to make an artisanal ice cream line with an Eastern flavor palette. The Thai, Japanese, Malaysian, Vietnamese and... MORE

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Street Food-Inspired Eateries
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This Morning-Appropriate Cookie Recipe Makes Great Ice Cream Sandwiches
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Dreyer's Frozen Custard Ice Cream Adds a Chill to a Classic Dessert
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