New York City's Sigmund Pretzel Shop caters to the so-hip-it-hurts crowd's demanding call for delicious pretzels. No doughy cardboard street pretzels here!
The Russian born pastry-chef and owner of Sigmund Pretzel Shop, Lina Kulchinsky, makes fresh pretzels and pretzel bread. The soft yeasty treats fill the bakery with a perfume that can only be described as sweet and delicious, and the store has offered a refreshing alternative for those who crave a good old-fashioned pretzel.
Why This Trend Is Growing
- Gourmet Street Food
- Incorporate unique and high-quality ingredients into traditional street-food recipes to create a new market for discerning foodies.
- Ethnic Fusion Snacks
- Combine different cultural snacks together to create new taste sensations for adventurous eaters.
- Artisanal Baked Goods
- Re-create classic baked goods with fresh, whole ingredients and market them as a premium alternative to supermarket options.
Industries Being Reshaped
- Food and Beverage
- Incorporate premium, high-quality ingredients and flavors into classic food trucks or food stalls to appeal to a new market that values quality over quantity.
- Food Retail
- Create a bakery that offers a variety of fresh, unique and high-quality baked goods that cater to a demand for premium and artisanal pantry options.
- Hospitality
- Incorporate unique and high-quality street snacks into hotel minibars or room-service offerings to satisfy the needs of travelers looking for adventurous and satisfying options.
