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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,210 more

Mainstream Influencer

Online influencers are hired by unexpected brands to target younger buyers

Implications - Moving beyond collaborations, social influencers are being sought out to represent brands and retailers that don't typically target demographics like Millennials or Gen Z. These online influencers are not only helping to bring a youthful edge to typically low-key, traditional brands, but they’re showcasing the growing necessity of online integration in mainstream media, particularly among more conventional, established brands.
Workshop Question — How can you generate trust with younger consumers by tapping into influencer marketing?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
184,932 Total Clicks
Date Range:
Aug 15 — Feb 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Blogger-Curated Retail Displays
Blogger-Curated Retail Displays
This Blog Collaboration Set Up Stations Inside Crate and Barrel
In order to show off some of the most unique items from the Crate and Barrel registry, the houseware, furniture and decor retailer set up an exclusive blog collaboration with the 100 Layer Cake blog.... MORE
Gardening Blogger Projects
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
In order to help others who have a black thumb when it comes to gardening, Joy Cho of the Oh Joy! blog teamed up with Miracle-Gro for a series of inspiring DIY garden projects. In collaboration with... MORE
Designer Yogurt Pots
Designer Yogurt Pots
Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
Designers are often hand-picked to curate stylish events and create unique packaging designs for the food and beverage industry, but brands in search of a more authentic voice are securing blogger... MORE
play_circle_filled Youth-Focused Furniture Ads
Youth-Focused Furniture Ads
This RH Teen Commercial Promotes the Brand's Newest Product Range
RH Teen is a youth-focused retail concept by Restoration Hardware and is promoted in a fun and fashionable television spot. This RH Teen promotional ad appeals to high schoolers and teens who are... MORE
Vlogger-Starring Beauty Campaigns
Vlogger-Starring Beauty Campaigns
Chinese Vlogger Papi Jiang is Set to Star in a Lily & Beauty Ad
Last year, Chinese vlogger Papi Jiang made headlines around the world for selling an ad spot to the e-commerce beauty platform Lily & Beauty for the price of $3.4 million. The astonishing cost... MORE
Collaborative Vlogger Cosmetics
Collaborative Vlogger Cosmetics
Tarte Created a Special 'Swamp Queen' Palette with grav3yardgirl
In collaboration with Tarte, YouTube personality Bunny Meyer, known as ‘grav3yardgirl,’ created a makeup palette named ‘Swamp Queen.’ The limited-edition Swamp Queen Eye &... MORE
Social Media Star Burgers
Social Media Star Burgers
Umami Burger Has Teamed Up with Cameron Dallas to Create a New Burger
As part of its ongoing Artists Series, Umami Burger has reached out to social media star Cameron Dallas to create a delicious new burger. In the past, the brand has collaborated with well-known... MORE

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Fungi-Based Eye Creams
Fungi-Based Eye Creams
This Eye Cream by Wei East is Made with Black Mushrooms
Firming Eye Creams
Firming Eye Creams
Herborist's Revitalizing Firming Eye Cream Helps to Firm Up the Skin
Wrinkle-Reducing Cleansers
Wrinkle-Reducing Cleansers
Wei Beauty's Anti-Aging Cleanser Boasts Antioxidant-Rich Honey
Powdered Grain Exfoliants
Powdered Grain Exfoliants
True Botanicals' Skin Exfoliator is to Be Added to One's Cleanser
Bee Venom Face Masks
Bee Venom Face Masks
Wei Beauty's Anti-Wrinkle Cream Masks are Powered by Manuka Bee Venom
Travel-Themed Mooncakes
Travel-Themed Mooncakes
These Boxed Mooncakes Were Inspired by Luxury Luggage
Tea-Infused Face Masks
Tea-Infused Face Masks
This Green Tea Clay Mask Works to Clean and Refresh the Skin
Celebrity-Honoring Rainbow Burgers
Celebrity-Honoring Rainbow Burgers
Sydney's Bar Luca is Honoring Gene Wilder with a Rainbow Burger
Lipstick-Inspired Makeovers
Lipstick-Inspired Makeovers
Nikita Dragun Uses Kylie Jenner's Lip Kit for More Than Just Her Lips
Vegetarian-Friendly Falafel Burgers
Vegetarian-Friendly Falafel Burgers
The Falafel Burger from Umami Burger is Completely Meat-Free
Cruelty-Free Hair Editorials
Cruelty-Free Hair Editorials
BLOW Salon Celebrates Ethical Style with a Cruelty-Free Fashion Shoot
Tandoori Chicken Burgers
Tandoori Chicken Burgers
the Pulled Chicken Burger is the newest dish from McDonald's Hong Kong
play_circle_filled Teen-Centric Decor Ads
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
play_circle_filled Artisanal Furniture Films
Artisanal Furniture Films
Restoration Hardware's 'Form Follows Beauty' Ad Celebrates Artistry
play_circle_filled Sentimental Furniture Campaigns
Sentimental Furniture Campaigns
This Pottery Barn Furniture Ad Promotes Quality Family Time
Boozy Chocolate Citrus Shakes
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Pigmented Paint Lipsticks
Pigmented Paint Lipsticks
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Fresh Locavore Grocers
Fresh Locavore Grocers
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Gallery-Style Concept Stores
Gallery-Style Concept Stores
This Spacious Retail Outlet is Set Up Like a Model Home
Loft-Like Retail Spaces
Loft-Like Retail Spaces
This West Elm Store Has an Airy Interior That Encourages Interaction
In-Store Toy Shops
In-Store Toy Shops
Crate & Barrel is Temporarily Housing a Land of Nod Store-In-Store Shop
Futuristic Grocery Stores
Futuristic Grocery Stores
Whole Foods' Store of the Future is Both Sensory and Tech-Savvy
Digital Christmas Countdowns
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The Body Shop's Advent Calendar Countdown is Themed After Happiness
Futuristic Liquor Stores
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Toronto's EnoStore Makes Shopping Trips Experiential for Wine Lovers
Art Supply Laboratories
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This New Art Supplies Store in Tokyo Seeks to Inspire Young Artists
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play_circle_filled Comical Christmas Furniture Ads
Comical Christmas Furniture Ads
The IKEA Christmas Ad Shows How to Maximize the Holiday Season
play_circle_filled Fantastical Furniture Ads
Fantastical Furniture Ads
IKEA Encourages Us to Harness Our Imaginations in 'Come Home to Play'
Holiday Turkey Burgers
Holiday Turkey Burgers
Umami Burger Releases Its Holiday Bird Burger with a Stuffing Patty
play_circle_filled Punny Furniture Ads
Punny Furniture Ads
IKEA Malaysia Promotes Its Upcoming Sale with Various IKEA Puns
Champagne-Inspired Cosmetics
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This Holiday Palette is Designed to Gives Users a Festive Glow
Subscription Box Beauty Lines
Subscription Box Beauty Lines
This Subscription Service is Launching Its Own Cosmetics Collection
Pinboard Gardening Campaigns
Pinboard Gardening Campaigns
'Grow Your Own Way' Highlights Winning Ideas on Pinterest
Gardening Inspiration Campaigns
Gardening Inspiration Campaigns
Miracle-Gro's 'Grow Something Greater' is Styled Like Pinterest
Celebrity-Endorsed Veggie Burgers
Celebrity-Endorsed Veggie Burgers
This Plant-Based Burger is Backed by Bill Gates and Li Ka-Shing
Plant-Monitoring Devices
Plant-Monitoring Devices
The Plug & Plant Helps Your Plants Grow Optimally
DIY Gardening Systems
DIY Gardening Systems
This Modular Planter Makes It Easy to Create a Vertical Green Space
Celebrity-Inspired Burgers
Celebrity-Inspired Burgers
This Specilty Burger Honors American Television Personality Rachael Ray
Buttery Balm Lipsticks
Buttery Balm Lipsticks
The Tarte Deluxe Amazonian Butter Lipstick Formulas Offer a Rosy Sheen
Purse Makeup Palettes
Purse Makeup Palettes
The tarte Light of the Party Makeup Kit is Shaped Like a Fashionable Clutch
Vintage Spoon Indicators
Vintage Spoon Indicators
The Spoon Flower Creates Endearing Gardening Markers Out of Old Flatware
play_circle_filled Family-Bonding Food Commercials
Family-Bonding Food Commercials
IKEA's 'Together We Eat' Campaign Wants to Get to Know Your Family
Social Senior Farms
Social Senior Farms
This Intergenerational Gardening Program Gives Seniors a Sense of Community
Charitable Celebrity Burgers
Charitable Celebrity Burgers
The Proceeds from This Burger Go Towards Pancreatic Cancer Research
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The ‘Plants Out of Place’ Honors Weeds and Overlooked Foliage
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The 'Vas' Modular Planter Allows You to Take Gardening Indoors
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This Ad Shows How Easy It is to Create a Custom IKEA Modular Kitchen
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Multilingual Beauty Windows
Ainz & Tuple's Beauty Retail Window Prints Coupons in Many Languages
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Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
Collaborative Blogger Dinners
Collaborative Blogger Dinners
Food Blogger Ashley Rose is Hosting a Pop-Up Dinner in Her Studio
Easygoing Blogger Collections
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The Cupcakes and Cashmere Line is Exclusive to Nordstrom
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Blogger-Hosted Teen Programs
The Disney Channel Vlog Shares Celeb, Fashion and Music News
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This Project for Lazy Fashionistas Turns Old Scarves into Homemade Dresses
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Curvy Blogger Collections
This New Plus-Size Line is Inspired by Fashion Bloggers
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'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
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Real Food Blogs
Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
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Child Fashion Designers
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