In collaboration with Tarte, YouTube personality Bunny Meyer, known as 'grav3yardgirl,' created a makeup palette named 'Swamp Queen.'
The limited-edition Swamp Queen Eye & Cheek Palette with Brush includes a range of colorful shades that are just as colorfully named—standouts include 'Dogman,' 'Sippy Sippy' and 'Does This Thing Really Work?' Fans will quickly recognize that these quirky makeup names tie back into the themes of videos that appear on grav3yardgirl's YouTube channel.
Bloggers and vloggers who have a strong voice and a dedicated following have become highly valued by companies that want to pursue brand partnerships across everything from fashion and home decor to in-store retail events. When both parties are able to share the same values and support one another's communities, the results can be highly meaningful for the development of both brands.