Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Collaborative
Play
Kids’ toys promote cooperative play to encourage positive social engagement.
2.4
Trend score
Trend
What is the Collaborative Play trend?
Collaborative Play: Encouraging more social development, parents are turning to elements of play that promote peer-to-peer interaction and problem-solving. Integrating cooperative solutions and group interaction into traditional board games and outdoor activities, these products not only encourage kids to disconnect from technology, but also serve to help build positive social skills at an early age.
Trend themes
Themes within the Collaborative Play trend
Three behaviours holding the trend together01
Cooperative Play
Parents are turning to elements of play that promote peer-to-peer interaction and problem-solving.
02
Collaborative Board Games
Board games increasingly promote cooperation instead of competition, encouraging friendly play.
03
Customizable Toys
Toys that encourage creativity and customization are becoming more popular among parents who want to reduce screen time.
Industry implications
What the Collaborative Play trend means for industry
Where the trend changes the playbookFor
Toy Manufacturing
Toy manufacturers can design and produce more toys that promote cooperation and collaboration among children.
For
Education
Educators can use cooperative play and games to teach children about teamwork and problem-solving.
For
Technology
Tech companies can create virtual games and activities that promote cooperation and collaboration among children.
Workshop question
How could you encourage betterment in your consumer in a way that's enjoyable to them?
Trend signals
Trend signals for Collaborative Play
Trend score 2.4 out of 10, from popularity 30%, activity 33%, freshness 8%.
Popularity30%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Collaborative Play trend
5 featured examples from Apr 8 to Sep 16, 2016CategoryLife-Stages
Cooperative Wizard Board Games
The Harry Potter Hogwarts Battle Deck Building Game is Magical
The growing demand for immersive and interactive board games like the Harry Potter Hogwarts Battle Deck Building Game creates opportunities for board game manufacturers to create…
CategoryLife-Stages
Cooperative Dice Games
The Lucky Dogs Dice Game Encourages Players to Work Together
Toy companies can capitalize on the trend of cooperation-based games by creating more products that promote teamwork and shared decision making.
CategoryLife-Stages
Cooperative Card Games
'Spaceteam' Challenges Players to Work Together to Save a Breaking Rocket
Integrating new modes of cooperative gameplay has the potential to draw in more consumers who prefer to play with others.
CategoryLife-Stages
Cooperation-Promoting Board Games
The Feed the Woozle Game Encourages Children to Work Together
Opportunity: Explore new designs and concepts for board games that promote cooperation.
CategoryLife-Stages
Collaborative Kite Kits
Seedling's Box Kite Kit Can Be Customized by Creative Kids
The customizable DIY toys trend provides a disruptive innovation opportunity for toy manufacturers to tap into the market demand for interactive and personalized toys.
