Category
Lifestyle
Assisted Choices
Trend cluster
Category
Lifestyle
Refreshment
Brewed beverages become increasingly tailored to specific consumer needs.
4.2
Trend score
Trend
What is the Lifestyle Refreshment trend?
Lifestyle Refreshment: Already internalized as a daily ritual, coffee and tea beverages are increasingly being adapted to meet shifting consumer demands, helping brands become further ingrained in a consumer's lifestyle. Coffee and tea producers are tailoring their refreshing brews to support specific consumer needs and goals, aligning themselves to the humanization of brands movement by demonstrating care for the well-being of consumers.
Trend themes
Themes within the Lifestyle Refreshment trend
Three behaviours holding the trend together01
Functional Brews
As coffee and tea become more personalized and increasingly designed to meet specific consumer needs, there are opportunities to experiment with unique functional ingredients that can provide a morning energy boost, support weight loss, and enhance cognitive function.
02
Probiotic Infusion
Consumers can benefit from the dual effect of caffeine and probiotics, creating an opportunity for brands to create innovative new drinks infused with beneficial GanedenBC30 probiotics.
03
Tea-Based Nutrition
Tea programs and their blend of natural ingredients such as ginseng, ginger, and antioxidants can be used to help people lose weight and support a healthy lifestyle, creating opportunities for tea-based nutrition brands.
Industry implications
What the Lifestyle Refreshment trend means for industry
Where the trend changes the playbookFor
Functional Beverages
Companies that specialize in creating functional beverages, including coffee and tea blends, have the opportunity to create unique and health-focused products for consumers.
For
Personalized Nutrition
As consumers continue to prioritize personalized products that align with their health needs and lifestyles, there is an opportunity for personalized nutrition brands to create tailored products such as protein-infused coffees for fitness enthusiasts or prenatal iced tea for expectant mothers.
For
Disruptive Packaging
As lifestyle refreshment brands look to stand out on the crowded market shelves, there is an opportunity for disruptive packaging designs that can help products grab consumers' attention and communicate the brand's message effectively, such as Nudeytea's colorful and graphic offerings.
Workshop question
Are you creating a product or service that can be enjoyed by the average, everyday consumer?
Trend signals
Trend signals for Lifestyle Refreshment
Trend score 4.2 out of 10, from popularity 63%, activity 55%, freshness 8%.
Popularity63%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Lifestyle Refreshment trend
6 featured examples from Jun 15, 2015 to Jul 8, 2016CategoryLifestyle
Probiotic Coffee Beverages
This 'Jus by Julie' Drink Combines Coffee and Probiotics
The coffee industry can explore disruptive innovations by incorporating probiotics into their product offerings.
CategoryLifestyle
Protein-Infused Coffees
The 'Protein Coffee Coolers' Provide a Caffeine Boost with an Added Twist
The food and beverage industry can leverage this trend of combining coffee and protein to create innovative products that cater to health-conscious consumers.
CategoryLifestyle
Boosting Cognitive Teas
The Begutea Blends Antioxidants and Vitality to Increase Brain Function
Beverage companies can innovate their product lines by incorporating more natural cognitive-boosting ingredients into their offerings.
CategoryLifestyle
Activity-Encouraging Teas
Nudeytea's Tea Packets Pair Well with Health and Fitness Programs
The tea industry can capitalize on the growing trend of health and wellness by creating detox tea blends that are tailored to specific demographics and fitness goals.
CategoryLifestyle
Prenatal Iced Teas
Hey Mama! Makes Prenatal and Postnatal Iced Tea for Women
The beverage industry can take advantage of the rise of prenatal iced teas by offering innovative and flavorful options for women.
CategoryLifestyle
Weight Loss Tea Programs
This 100% Natural Detox Tea Range is Designed to Help You Lose Weight
The tea industry can explore the trend of detox tea programs for weight loss and leverage natural ingredients and customization to innovate and differentiate their product offerin…
