Niche Comfort

Indulgent iced coffees are reinvigorated with simple innovations

Implications - Constantly pursuing new indulgences that excite, consumers are turning to niche flavor profiles to enhance their cold caffeine fix. With simple twists on traditional tastes and ingredients, coffee brands are not required to stray too far from familiarity to create innovative products that gratify adventurous flavor-seekers, while still enticing less venturesome consumers.
SCORE 4.7
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Activity
Freshness
Megatrends
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42,121 Total Clicks
May 15 - Jan 17
This Year and Mild
MarketingLifestyleFoodDrinking
Featured Examples
Coffee Jelly Drinks - The TINI Cafe + Bar Turns a Popular Japanese Dessert into a Beverage
SCORE 5.7
Warm 458 Clicks Pub: Apr 28, 16
Coffee Jelly Drinks
The TINI Cafe + Bar Turns a Popular Japanese Dessert into a Beverage
Coffee jelly is an extremely popular type of dessert in Japan, but the TINI Cafe + Bar in Phnom Penh has reinvented the favorite treat as a Coffee Jelly drink. The unique beverage is made of three... [More]
Caffeinated Seed Milks - Rawpothecary's 'Sun Coffee' Blends Coffee with Sunflower and Pumpkin Seeds
SCORE 4
Average 271 Clicks Pub: Jun 8, 16
Caffeinated Seed Milks
Rawpothecary's 'Sun Coffee' Blends Coffee with Sunflower and Pumpkin Seeds
‘Sun Coffee’ is a unique Rawpothecary beverage that combines two types of seed milk with cold brew coffee. The four-ingredient blended beverage is made with coffee, pumpkin and... [More]
Indulgent Customized Coffees - Coffee Bean Now Allows You to Customize Its Ice Blended Drink
SCORE 3.1
Mild 1,136 Clicks Pub: May 23, 15
Indulgent Customized Coffees
Coffee Bean Now Allows You to Customize Its Ice Blended Drink
From May until the end of August, cafe chain ‘The Coffee Bean & Tea Leaf’ will allow customers to craft their own customized coffee beverage. The company’s ‘Original Ice... [More]
Cookie-Inspired Coffee Drinks - This Iced Macchiato Contains Pieces of Chocolate Sandwich Cookies
SCORE 2.8
Mild 839 Clicks Pub: Nov 20, 15
Cookie-Inspired Coffee Drinks
This Iced Macchiato Contains Pieces of Chocolate Sandwich Cookies
‘Wawa’ is now selling an iced coffee drink made with pieces of chocolate sandwich cookies. For many consumers, a milkshake is a bit too decadent for the winter months. This tasty... [More]
Cold Maple Coffees - Happy Tree Fuses Maple Water and Cold-Brewed Coffee
SCORE 3.7
Mild 408 Clicks Pub: Mar 12, 16
Cold Maple Coffees
Happy Tree Fuses Maple Water and Cold-Brewed Coffee
In addition to producing Maple Water, Happy Tree is launching a new product that takes advantage of two products that are currently in high demand in the beverage industry: cold brewed coffee and... [More]
Espresso-Flavored Iced Teas - Starbucks Teavana 'Matcha & Espresso Fusion' is Tasty and Attractive
SCORE 4
This Year and Average 195 Clicks Pub: Jan 9, 17
Espresso-Flavored Iced Teas
Starbucks Teavana 'Matcha & Espresso Fusion' is Tasty and Attractive
The Starbucks Teavana line, a new tea brand from the famous cafe, includes a beverage called the ‘Matcha & Espresso Fusion,’ among others. Considering Starbucks’ experience in... [More]
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