From May until the end of August, cafe chain 'The Coffee Bean & Tea Leaf' will allow customers to craft their own customized coffee beverage. The company's 'Original Ice Blended' drink has been around since the 1980s, but with the new add-ins and customization options, customers can now create their own version of the classic drink. According to the company's Director of Marketing Gloria Reardon, the new options are "a fun way to enjoy a warm weather treat and make it your own."
Under the campaign entitled 'Find Your Flavor,' the chain will allow customers to choose from a number of extravagant options including cookie bits, doubling the coffee and even chocolate espresso beans. There is also the possibility of adding an Italian Affogato, which is an espresso shot poured over your blended iced coffee. With so many options to choose from, customers can build the iced coffee drink of their dreams.
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