In addition to its line of fresh fruit and vegetable juices, Love Grace is now making Organic Herbal Energy drinks. The three new beverages in the line are simply branded as Matcha, Mocha and Mate, but there's a whole lot more behind these energizing superfood drinks.
As well as being able to get a healthy boost from ingredients like chia and hemp seeds, raw cacao and chaga mushrooms, the Matcha and Mocha drinks are prepared with a base of cold-brewed coffee.
While the Matcha drink satisfies coffee and tea drinkers alike with its base of cold-brewed coffee and powdered green tea leaves, Mate caters more to an audience of tea-drinkers, as it has a base of cold-brewed yerba mate tea blended with fruits and sea buckthorn berry.
Key Themes Behind This Trend
- Superfood Beverages
- The rising popularity of superfoods offer an opportunity to incorporate unique and healthy ingredients into the beverage industry.
- Organic Herbal Energy
- The shift towards organic, natural and healthier energy drinks is disrupting the traditional energy drink market and creating an opportunity for innovation.
- Cold-brewed Coffee
- Cold-brewed coffee is gaining traction as a base for more than just coffee drinks and presents an opportunity for new product development in the beverage industry.
Where This Applies
- Beverage
- The beverage industry can capitalize on the trend for superfoods to create new and innovative beverages.
- Energy Drink
- The organic and natural trend in energy drinks is disrupting the traditional energy drink market and creating opportunities for new products and brands.
- Coffee
- Cold-brewed coffee is gaining popularity in drink bases beyond traditional coffee beverages, offering an area for innovation in the coffee industry.
