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Cruelty-Free Protein

Health-focused consumers get protein without guilt from plant-based products

Implications - As consumers become better informed about where their food comes from and the impact of their food choices, many are turning to plant-based alternatives to animal products. This is extending across categories, including the health and wellness industry, where consumers are seeking cruelty-free sources of protein. Allowing health-minded individuals to satisfy both their nutritional needs and their desire to avoid animal products, this approach to health supplements offers shoppers the best of both worlds.

Workshop Question - How can your brand take clues from culinary shifts in plant-based ingredients to become more environmentally responsible?

SCORE 4.7

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6 Featured, 51 Examples: 103,354 Total Clicks

Date Range: Nov 14 - Jul 17

Trending: Average

Consumer Insight Topics: Lifestyle Food Health Eco Life Drinking

Featured Examples

Protein Water Beverages - For Goodness Shake's Water is Packed with 20 Grams of Protein

SCORE 6.2

Warm 4,290 Clicks Pub: May 24, 16

Protein Water Beverages

For Goodness Shake's Water is Packed with 20 Grams of Protein

Beverages that are used to deliver protein are typically aimed at a very specific type of consumer—but For Goodness Shakes’ new Protein Water appeals to more than just people who are... [More]

Plant-Based Protein Drinks - The Botain Protein Drink is a Delicious Vegetarian Alternative

SCORE 5.6

Warm 5,225 Clicks Pub: Nov 22, 14

Plant-Based Protein Drinks

The Botain Protein Drink is a Delicious Vegetarian Alternative

When a person decides to adopt a vegetarian lifestyle, it becomes even more important to consume all the necessary vitamins and nutrients to feel the true benefits of such a choice; enter the Botan... [More]

Protein-Enriched Waters - The 'ON Protein Water' Range Supports Muscle Growth and Recovery

SCORE 5.1

Warm 1,655 Clicks Pub: Mar 30, 16

Protein-Enriched Waters

The 'ON Protein Water' Range Supports Muscle Growth and Recovery

‘Optimum Nutrition’ recently expanded its existing line of products with a protein-enriched drink called ‘ON Protein Water.’ While there are a wide variety of products... [More]

Plant-Based Protein Supplements - These Spirulina Granules are an Easy Way to Up Your Protein Intake

SCORE 3.4

Mild 1,953 Clicks Pub: Jul 8, 15

Plant-Based Protein Supplements

These Spirulina Granules are an Easy Way to Up Your Protein Intake

‘Organic Burst’ has produced a protein supplement made from plant-based spirulina granules. Spirulina is a microscopic plant that has been used for centuries as a natural source of... [More]

Yoga Protein Powders - Zen-tein is a Healthy Protein Powder Designed to Fit a Yogic Diet

SCORE 2.8

Mild 970 Clicks Pub: Mar 9, 16

Yoga Protein Powders

Zen-tein is a Healthy Protein Powder Designed to Fit a Yogic Diet

There are a range of protein powders on the market that are formulated to support specific physical activities, but Zen-tein is a healthy protein powder that’s been designed with the yogic... [More]

Protein-Rich Chickpea Crumbs - Watusee Foods' Gluten-Free Breadcrumbs are an Alternative to Panko

SCORE 1.6

Untested 416 Clicks Pub: Jul 5, 17

Protein-Rich Chickpea Crumbs

Watusee Foods' Gluten-Free Breadcrumbs are an Alternative to Panko

Although there are many gluten-free breadcrumb products on the market that can be used as satisfying alternatives to Panko crumbs, Watusee Foods makes a protein-rich alternative with a base of... [More]