As many consumers favor snacking on smaller sized meals throughout the day, many products, like these soy protein shakes, are being enriched with nutrients in order to help create a well-rounded diet. These portable CalNaturale Svelte shakes are loaded with about 11 grams of protein, plus more than 20% of one's recommended daily intake for fiber.
The ready-to-drink protein beverages are made with a base of soy that comes in tempting flavors like Chocolate, French Vanilla, Cappuccino, Spiced Chai and Banana Crème. The packaging and nutritional content of these drinks makes them ideal for fueling up before or after a session at the gym, or as needed throughout the day for a boost.
While made with a base of soy, the protein-rich beverages are free from gluten and dairy, while also being vegan and organic.
Why This Trend Is Growing
- Plant-based Protein
- There is an opportunity to innovate with other plant-based protein sources besides soy to create a wider range of products and flavors.
- Functional Nutrition
- Incorporating more nutrients like fiber into portable and convenient products like shakes can improve the nutritional profiles of snacking options.
- Single-serve Convenience
- As consumers continue to prioritize convenience, there is an opportunity to create more single-serve and portable products like these ready-to-drink shakes.
Industries Being Reshaped
- Health and Wellness
- The health and wellness industry has an opportunity to develop more functional and nutrient-dense products like these shakes to cater to consumers prioritizing health.
- Vegan and Dairy-free
- There is an opportunity for the vegan and dairy-free industry to innovate with new plant-based protein sources and flavors to offer more options to consumers.
- Fitness and Athletic Performance
- The fitness and athletic performance industry can capitalize on the convenience of single-serve ready-to-drink shakes to offer portable and on-the-go nutrition to consumers.
