Crispy, salty and spicy are some of the most common ways to describe a roasted chickpea snack. Oil-roasted chickpeas are typically dressed up with seasonings and spices like cumin, garlic powder, chili powder, sea salt and black pepper, but this snack from Watusee Foods aims to recreate a sweeter flavor instead.
The 'Cinnamon Toast Chickpeatos' are chickpeas that have been roasted in coconut oil and enhanced with only a few other simple ingredients: organic cinnamon, salt and organic stevia. As reflected in the name of the brand, this Watusee Foods product makes a point to simplify its ingredient list and deliver a cleaner alternative than most options on the market.
Watusee Foods' Chickpeatos also come in savory flavors like Rosemary, Spicy Cayenne and Tomato Basil.
What's Driving This Trend
- Sweet-flavored Snacks
- There is an opportunity for companies to create more sweet-flavored snacks using alternative ingredients like cinnamon and stevia.
- Clean Label Products
- Consumers are increasingly seeking snacks with simplified ingredient lists, providing an opportunity for brands to deliver cleaner alternatives.
- Alternative Protein Snacks
- Chickpeas are a versatile and nutritious source of plant-based protein, leading to opportunities for innovative protein snack products.
Who This Affects Most
- Snack Food Industry
- The snack food industry can capitalize on the growing demand for sweet-flavored snacks by developing more products like cinnamon chickpea snacks.
- Health Food Industry
- The health food industry can meet the demand for clean label products by creating snack options with simpler and organic ingredients.
- Plant-based Food Industry
- The plant-based food industry has an opportunity to innovate by developing alternative protein snacks using ingredients like chickpeas.
