The yogurt drink is really nothing new to the food world, but Powerful Yogurt's Protein Drinks do offer a new take on the concept with a base of Greek yogurt.
Over the last couple of years, Greek yogurt has seen a huge surge in popularity thanks to its high protein content and a range of benefits that support the bones, heart and healthy body weights. The Greek-yogurt based drinks come in 12 oz. ready-to-drink bottles, containing a total of 20 grams of natural protein, about three grams of fat and only about 11 grams of sugar. As far as taste goes, the high-protein drink comes in four tempting dessert flavors like Chocolate & Ginger, Vanilla & Maple, Cherry & Almond, as well as Peanut Butter.
Why This Trend Is Growing
- High-protein Yogurt Drinks
- Opportunity to create innovative yogurt drinks with high protein content.
- Greek Yogurt Boom
- Potential for developing new products and flavors using Greek yogurt as the base.
- Healthy Dessert Alternatives
- Disruptive opportunity to offer guilt-free dessert flavors in yogurt drinks.
Industries Being Reshaped
- Food and Beverage
- Innovations in yogurt drinks can drive growth in the food and beverage industry.
- Health and Wellness
- Greek yogurt's popularity presents opportunities for health and wellness companies to create nutritious products.
- Dairy Industry
- Disruptive innovation in yogurt drinks can drive growth and innovation within the dairy industry.
