Category
Lifestyle
Assisted Choices
Trend cluster
Category
Lifestyle
Loyalty
Brands show full consumer awareness with holistically helpful apps.
4.3
Trend score
Trend
What is the Lifestyle Loyalty trend?
Lifestyle Loyalty: As consumers become more conscious of their personalities, activities and consumption habits as part of their own "brand," organizations must follow suit and implement a 360-degree view of their customers' lifestyle into their products. This is especially true in regard to loyalty, as long-term use of a product coincides with its seamless integration into the consumer's life.
Trend themes
Themes within the Lifestyle Loyalty trend
Three behaviours holding the trend together01
Personalized Apps
Brands are implementing a 360-degree view of their customers’ lifestyle into their products by creating personalized apps.
02
Rewards-Based Apps
Apps are being developed to encourage good behavior and foster a more enjoyable in-theater experience.
03
Sustainable Packaging
Companies are using innovative and creative ways to give packaging a second lease on life and reduce the amount of waste going to landfills.
Industry implications
What the Lifestyle Loyalty trend means for industry
Where the trend changes the playbookFor
Entertainment
Apps are being developed to encourage good behavior and foster a more enjoyable in-theater experience.
For
Personal Care
Companies are developing new and innovative ways to improve personal care, including odor detection apps.
For
Food and Beverage
Sustainable packaging and app inspired ice creams are changing the food and beverage industry.
Workshop question
How can you involve your customer's adjacent interests or hobbies into your marketing?
Trend signals
Trend signals for Lifestyle Loyalty
Trend score 4.3 out of 10, from popularity 71%, activity 50%, freshness 8%.
Popularity71%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Lifestyle Loyalty trend
6 featured examples from Jan 14, 2015 to Aug 16, 2016CategoryEco
Recycled Virtual Reality Viewers
Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
Packaging companies can explore new materials and design techniques to create sustainable and repurposeable packaging solutions.
CategoryMarketing
Branded Meditation Podcasts
Lululemon's Guided Meditation Podcasts Inspire Introspection
The health and wellness industry can leverage the popularity of meditation practices to offer unique experiences and products to their customers.
CategoryLifestyle
App-Inspired Ice Creams
Marble Slab's New Ice Cream Combinations are Inspired by a Mobile Game
Food and beverage companies can create partnerships with entertainment companies to promote new products and create buzz on social media.
CategoryTech
Rewarding Movie Apps
The 'CineMode' Movie App Rewards Consumers for Good Behavior
CineMode paves the way for disruptive innovation opportunities in the entertainment industry by leveraging technology to enhance customer satisfaction.
CategoryTech
Restroom-Rating Apps
The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
Toilet paper manufacturing companies can collaborate with restroom-rating apps to promote their products and establish partnerships to ensure restroom cleanliness and premium user…
CategoryTech
Odor Detection Apps
The NOSE App Lets You Know When It's Time to Slap On Some Nivea Deodorant
Personal care companies can now use odor detection technology to create new product lines, targeted messaging, and greater market reach.
