Brands show full consumer awareness with holistically helpful apps
Implications - As consumers become more conscious of their personalities, activities and consumption habits as part of their own "brand," organizations must follow suit and implement a 360-degree view of their customers' lifestyle into their products. This is especially true in regard to loyalty, as long-term use of a product coincides with its seamless integration into the consumer's life.
Workshop Question - How can you involve your customer's adjacent interests or hobbies into your marketing?
Trend Themes
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Personalized Apps — Brands are implementing a 360-degree view of their customers’ lifestyle into their products by creating personalized apps.
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Rewards-based Apps — Apps are being developed to encourage good behavior and foster a more enjoyable in-theater experience.
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Sustainable Packaging — Companies are using innovative and creative ways to give packaging a second lease on life and reduce the amount of waste going to landfills.
Industry Implications
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Entertainment — Apps are being developed to encourage good behavior and foster a more enjoyable in-theater experience.
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Personal Care — Companies are developing new and innovative ways to improve personal care, including odor detection apps.
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Food and Beverage — Sustainable packaging and app inspired ice creams are changing the food and beverage industry.
6 Featured, 54 Examples:
184,345 Total Clicks
Date Range:
Jan 15 — Aug 16
Trending:
Average
Consumer Insight Topics:
