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Lifestyle Loyalty

Brands show full consumer awareness with holistically helpful apps

Implications - As consumers become more conscious of their personalities, activities and consumption habits as part of their own "brand," organizations must follow suit and implement a 360-degree view of their customers' lifestyle into their products. This is especially true in regard to loyalty, as long-term use of a product coincides with its seamless integration into the consumer's life.
Workshop Question - How can you involve your customer's adjacent interests or hobbies into your marketing?
Trend Themes
1. Personalized Apps - Brands are implementing a 360-degree view of their customers’ lifestyle into their products by creating personalized apps.
2. Rewards-based Apps - Apps are being developed to encourage good behavior and foster a more enjoyable in-theater experience.
3. Sustainable Packaging - Companies are using innovative and creative ways to give packaging a second lease on life and reduce the amount of waste going to landfills.
Industry Implications
1. Entertainment - Apps are being developed to encourage good behavior and foster a more enjoyable in-theater experience.
2. Personal Care - Companies are developing new and innovative ways to improve personal care, including odor detection apps.
3. Food and Beverage - Sustainable packaging and app inspired ice creams are changing the food and beverage industry.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
177,405 Total Clicks
Date Range:
Jan 15 — Aug 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Recycled Virtual Reality Viewers
Recycled Virtual Reality Viewers
Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
Creative packaging is one way to entice consumers to purchase more and it might not get anymore creative than virtual reality viewers. Coca-Cola helped to create three different ways in which people... MORE
Branded Meditation Podcasts
Branded Meditation Podcasts
Lululemon's Guided Meditation Podcasts Inspire Introspection
As a brand that’s deeply connected to the yoga community, Lululemon is now releasing one-week guided meditation podcast series. Hosted on SoundCloud, the aim of the meditation challenge is &#... MORE
App-Inspired Ice Creams
App-Inspired Ice Creams
Marble Slab's New Ice Cream Combinations are Inspired by a Mobile Game
Marble Slab Creamery recently teamed up with the entertainment company King to create three new ice cream combinations inspired by the popular mobile game ‘Candy Crush.’ With decadent mix-... MORE
Rewarding Movie Apps
Rewarding Movie Apps
The 'CineMode' Movie App Rewards Consumers for Good Behavior
The ‘CineMode’ movie app is a unique application that rewards well-behaved movie-goers. In the age of smartphones, one of the biggest problems for cinemas are consumers who text or take... MORE
Restroom-Rating Apps
Restroom-Rating Apps
The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
Whether you’re looking to relieve yourself of number one or number two, you’ll want to consult this restroom-rating app before seeking out just any old public bathroom. The level of... MORE
Odor Detection Apps
Odor Detection Apps
The NOSE App Lets You Know When It's Time to Slap On Some Nivea Deodorant
Germany-based skin care company Nivea has teamed up with Vietnamese advertising agency Happiness FCB to create a truly unique and peculiar odor detection app, aptly dubbed NOSE, that is capable of... MORE

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