Oatly is a Swedish manufacturer of food and drinks that come from oats, making its "milk" products completely dairy-free and suitable for those with special diets.
The chilled Original Oat Drink is made without lactose, milk protein or soy, and instead is quite simply made from a blend of milk and Swedish oats. In addition to this, the drink is fortified with calcium, fiber and vitamins like D2 and B12, which is something that vegetarians and vegans are often low in anyway. This drink is also appealing for those with allergies, or people of all ages who could benefit from a drink that's low in saturated fat and super beneficial for the heart and stomach.
Key Themes Behind This Trend
- Dairy-free Products
- The rise of dairy-free products like oat-based milks presents an opportunity for companies to tap into the growing demand for alternative options.
- Specialized Diets
- The increasing popularity of specialized diets, such as vegetarian and vegan, creates a market for products like Oatly's oat-based drinks that cater to specific dietary needs.
- Health-conscious Consumers
- Health-conscious consumers seeking low-saturated fat and heart-healthy options are driving the demand for oat-based drinks like Oatly's.
Where This Applies
- Plant-based Food and Beverage
- The plant-based food and beverage industry can capitalize on the demand for oat-based milks and develop innovative products with unique flavors and nutritional benefits.
- Allergy-friendly Food
- The allergy-friendly food industry can explore opportunities to expand their product offerings with oat-based drinks that are free from common allergens like lactose, milk protein, and soy.
- Health and Wellness
- The health and wellness industry can leverage the rise of oat-based milks to introduce functional and fortified beverages that target specific health concerns, such as heart health and digestive wellness.
