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Integrated Social

Services and retailers turn to social media platforms as unique business models

Implications - As social media becomes increasingly ingrained into consumer lifestyles, businesses are taking that into account by creating social media-specific platforms and services. Creating payment platforms and business models that are built upon platforms like Snapchat, brands are seeking to not only use social media and online influencers as a marketing tool, but rather integrate this type of digital engagement into the very core of their business.
Workshop Question - What social media platform would your brand work best on to launch a new arm of your business? Consider content creators, a marketing campaign, shopping apps etc.
Trend Themes
1. Social Media-specific Business Models - Businesses are integrating social media engagement into the core of their business models to appeal to consumers' growing preference for online shopping and connection.
2. Influencer Marketing - Brands are partnering with social media influencers to create more humanized and niche shopping experiences and generate buzz around their products.
3. Instant Gratification Shopping - Apps and features that allow users to shop directly from their social media feeds and claim in-store rewards via QR codes are satisfying consumers' need for instant gratification and convenience.
Industry Implications
1. Retail - Innovative social media-specific business models and influencer marketing are changing the face of traditional retail.
2. Marketing and Advertising - Snapchat-only ad agencies and the rise of influencer marketing are disrupting traditional advertising methods.
3. Technology - Apps that facilitate instant gratification shopping and QR code reward systems are driving innovation in the technology industry.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
188,903 Total Clicks
Date Range:
Jul 15 — May 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Snapchat-Only Ad Agencies
Snapchat-Only Ad Agencies
Naritiv is the World's First Snapchat-Specific Advertising Agency
Based in downtown Los Angeles, Naritiv is the world’s first Snapchat-exclusive advertising agency. Founded by Dan Altmann and Eric Posen, Naritiv is dedicated to telling brand stories through... MORE
Photo-Based Retail Platforms
Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
‘ShopStyle’ is an online clothing retailer that has begun using Snapchat to leverage a new consumer base. While many brands use Twitter, Facebook and Instagram to sell their products,... MORE
Immediate Shopping Apps
Immediate Shopping Apps
Project September Allows Shoppers to Click an Image to Buy
Businesses are understanding the power of social media in such a way that apps are now popping up that capitalize on the platforms; take Project September as the perfect example. As though inspired... MORE
Blogger Payment Platforms
Blogger Payment Platforms
The RewardStyle Platform Helps Influencers Make Money from Social Media
A Dallas-based startup called ‘RewardStyle’ is helping bloggers and influencers make money off their online activity. While many people use social media to promote their brand, it can be... MORE
Social Media eCommerce Services
Social Media eCommerce Services
'SnapMe' Enables Instagram Shopping Directly from a Feed
Brands, businesses and individuals who want to enable Instagram shopping directly from the photo feed will appreciate ‘SnapMe’ as a solution to do so. Being that Instagram has shifted... MORE
QR Code Reward Systems
QR Code Reward Systems
This Facebook Feature Helps Shoppers Claim In-Store Rewards Via QR Codes
Facebook recently introduced a new feature to its mobile app that now makes it possible for shoppers to redeem special in-store rewards when they scan a personalized QR code. The ‘Rewards&#... MORE

Related Examples

QR Code Payment Systems
QR Code Payment Systems
Singapore's DBS Bank is Helping Shoppers Pay in Store by Scanning QR Codes
Grocery Payment Apps
Grocery Payment Apps
Tesco Shoppers May Now Use the PayQwiq App to Pay for Purchases Up to £250
Organic Online Marketing Services
Organic Online Marketing Services
The 'InstaHeads' Marketing App Grows Instagram Accounts
Live Social Media Extensions
Live Social Media Extensions
Instagram Launched Live Videos and Disappearing Photos
play_circle_filled Projected Interactive Retail Displays
Projected Interactive Retail Displays
PERCH for Kate Spade Has Consumers Interact with Products
Electoral Pizza Deliveries
Electoral Pizza Deliveries
The 'Pizza to the Polls' Organization is Helping Feed Hungry Voters
Vertical Video Content Networks
Vertical Video Content Networks
'Snappd' Enables Vertical Video Creators to Store Their Content
Livestreaming Multimedia Apps
Livestreaming Multimedia Apps
The Hype App Creates Broadcasts with Music, Emojis and Comments
Retail Payment Apps
Retail Payment Apps
The Kohl's Pay App Consolidates Payment Details, Rewards and Discounts
Anti-Social Media Hunger Campaigns
Anti-Social Media Hunger Campaigns
The Delete to Feed Campaign Encourages Offline Interactions
Social Media Backup Apps
Social Media Backup Apps
'Kumbu' Enables Users to Save Photos and Organize Memories
DIY Music Video Apps
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
QR Payment Systems
QR Payment Systems
Inditex's Retail Payment System Will Let Consumers Pay by QR Code
NFC-Enabled Packaging
NFC-Enabled Packaging
Jones Packaging and Tuku Teamed Up to Make Innovative CPG Packaging
Ephemeral E-Commerce Advertising
Ephemeral E-Commerce Advertising
Shoppable Snapchat Ads Allow Consumers to Swipe Up to Purchase
Self-Scanning Shopping Apps
Self-Scanning Shopping Apps
QueueHop Lets You Skip the Line With Smartphone Self-Service Checkout
Social Media Travel Guides
Social Media Travel Guides
The Sherpa App Converts Instagram Accounts into Visual Travel Platforms
Pop-Up Styling Stations
Pop-Up Styling Stations
L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
Tracking Fitness T-Shirts
Tracking Fitness T-Shirts
The Hexoskin Biometric Tops Record Workout Stats for Better Performance
Glossy Fashion Week Cookbooks
Glossy Fashion Week Cookbooks
Grocery Retailer Metro Presented 'Style and Sustenance' at TFW
Whiskey Snapchat Campaigns
Whiskey Snapchat Campaigns
Jameson is the First Alcohol Brand to Use the Age-Gated Tool Nationally
Filtered Photography Makeup Tutorials
Filtered Photography Makeup Tutorials
The Drag Snapchat Filter is Recreated With Cosmetic Products
Easter Egg Snapchat Lenses
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
Augmented Reality Fashion Apps
Augmented Reality Fashion Apps
The Apparel App Scans Clothing to Add Digital Image Accessories
Viral Style Clips
Viral Style Clips
Advertisements and Pop Culture are Embracing the 'Damn, Daniel' Meme
Augmented Reality Makeup Tools
Augmented Reality Makeup Tools
FaceCake's AR Makeup Platform Applies Makeup Without a Selfie
Social Fast Food Geofilters
Social Fast Food Geofilters
McSnaps Were Special Geofilters Accessible Only at McDonald's Stores
Fashion Sketch Apps
Fashion Sketch Apps
The 'Chic Sketch 2.0' App Turns Selfies in Fashion Sketches
Fast Casual Snapchat Filters
Fast Casual Snapchat Filters
An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
Personalized Makeup Apps
Personalized Makeup Apps
MATCHCo Provides Custom Foundation Makeup from Selfies
Custom Lipstick Apps
Custom Lipstick Apps
The 'Flawless Makeup' App Lets Users Find Makeup Shades They Adore
Customizable Social Media Filters
Customizable Social Media Filters
This App is Now Letting Users Create Their Own Geofilters
Romantic Fry Campaigns
Romantic Fry Campaigns
New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
Temporary Video Effects
Temporary Video Effects
These Snapchat Video Tools Let Users Make Slow Motion and Backwards Clips
Shoppable Interior Design Apps
Shoppable Interior Design Apps
This Inspiration Platform Allows Users to Purchase What They See
play_circle_filled Shoppable Music Videos
Shoppable Music Videos
This Music Video-Style Advertisement Features UK Duo Rizzle Kicks
Favored Fashion Platforms
Favored Fashion Platforms
The Wantering App Helps You Shop Only What's Popular
Social Media E-Commerce Platforms
Social Media E-Commerce Platforms
Shopping Twitter is Now Possible Through Purchase Buttons
Virtual Drug Stores
Virtual Drug Stores
Well.Ca's Virtual Shopping Experience Features Scannable Products
Influencer Shopping Apps
Influencer Shopping Apps
Stylinity Rewards Users for Being Stylish and Inspiring Others to Shop
Incentivized Fashion Apps
Incentivized Fashion Apps
Tagspire Gives You Money When People Purchase the Products You Post
Social Media Shopping Apps
Social Media Shopping Apps
The Net Set App Will Make Shopping a More Social Experience
In-Store Customization Apps
In-Store Customization Apps
The Urban Outfitters App Has Exclusive Offers and Insider Events
Virtual Vino Pop-Ups
Virtual Vino Pop-Ups
This Virtual Wine Vending Machine Pop-Up is Inside a Subway Station
VR Shopping Campaigns
VR Shopping Campaigns
Westfield's Future Fashion Project Leverages Augmented Reality
In-Store Selfie Contests
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
Chauffeured Shopping Promotions
Chauffeured Shopping Promotions
Uber and Joe Fresh Have Created a Cool Holiday Shopping Experience
Interactive Retail Maps
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
play_circle_filled Shoppable Video Campaigns
Shoppable Video Campaigns
Elle Canada's Shop Your Mood Campaign Makes It Easy to Buy from the Bay
Shoppable Advertisement Apps
Shoppable Advertisement Apps
Target's In a Snap Smart Shopping App Lets You Shop Print Ads
Interactive Shopping Videos
Interactive Shopping Videos
WIREWAX & the CFDA Pair Up to Promote Shoppable Designer Videos
Instantly Shoppable Ads
Instantly Shoppable Ads
Le Fast Shopping Lets You Scan an Ad, Buy & Receive Within 48 Hours
Dialogue-Oriented Shopping Platforms
Dialogue-Oriented Shopping Platforms
The Dreslyn E-commerce Site Promotes Conversational Retail
Shoppable Video Platforms
Shoppable Video Platforms
Cinematique Lets You Shop Videos and Runway Shows