Category
Business
Assisted Conversion
Trend cluster
Category
Integrated
Social
Services and retailers turn to social media platforms as unique business models.
4.5
Trend score
Trend
What is the Integrated Social trend?
Integrated Social: As social media becomes increasingly ingrained into consumer lifestyles, businesses are taking that into account by creating social media-specific platforms and services. Creating payment platforms and business models that are built upon platforms like Snapchat, brands are seeking to not only use social media and online influencers as a marketing tool, but rather integrate this type of digital engagement into the very core of their business.
Trend themes
Themes within the Integrated Social trend
Three behaviours holding the trend together01
Social Media-Specific Business Models
Businesses are integrating social media engagement into the core of their business models to appeal to consumers' growing preference for online shopping and connection.
02
Influencer Marketing
Brands are partnering with social media influencers to create more humanized and niche shopping experiences and generate buzz around their products.
03
Instant Gratification Shopping
Apps and features that allow users to shop directly from their social media feeds and claim in-store rewards via QR codes are satisfying consumers' need for instant gratification and convenience.
Industry implications
What the Integrated Social trend means for industry
Where the trend changes the playbookFor
Retail
Innovative social media-specific business models and influencer marketing are changing the face of traditional retail.
For
Marketing and Advertising
Snapchat-only ad agencies and the rise of influencer marketing are disrupting traditional advertising methods.
For
Technology
Apps that facilitate instant gratification shopping and QR code reward systems are driving innovation in the technology industry.
Workshop question
What social media platform would your brand work best on to launch a new arm of your business? Consider content creators, a marketing campaign, shopping apps etc.
Trend signals
Trend signals for Integrated Social
Trend score 4.5 out of 10, from popularity 73%, activity 53%, freshness 8%.
Popularity73%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Integrated Social trend
6 featured examples from Jul 31, 2015 to May 4, 2017CategoryTech
Snapchat-Only Ad Agencies
Naritiv is the World's First Snapchat-Specific Advertising Agency
Snapchat-specific advertising agencies offer unique opportunities for companies to build brand awareness and reach younger audiences through engaging and ephemeral content.
CategoryBusiness
Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
Retailers in the fashion industry are experimenting with new ways to engage younger customers and increase sales.
CategoryTech
Immediate Shopping Apps
Project September Allows Shoppers to Click an Image to Buy
Image-based shopping apps like Project September are tailor-made for the fashion and apparel industry, allowing customers to easily browse and purchase fashion items with minimal…
CategoryBusiness
Social Media eCommerce Services
'SnapMe' Enables Instagram Shopping Directly from a Feed
Retailers can use SnapMe to harness the power of Instagram shopping.
CategoryTech
Blogger Payment Platforms
The RewardStyle Platform Helps Influencers Make Money from Social Media
E-commerce businesses can connect with influencers and utilize platforms like RewardStyle to drive sales and increase brand visibility.
CategoryBusiness
QR Code Reward Systems
This Facebook Feature Helps Shoppers Claim In-Store Rewards Via QR Codes
Retailers are adopting QR code reward systems to enhance the in-store shopping experience for their customers.
