Services and retailers turn to social media platforms as unique business models
Implications - As social media becomes increasingly ingrained into consumer lifestyles, businesses are taking that into account by creating social media-specific platforms and services. Creating payment platforms and business models that are built upon platforms like Snapchat, brands are seeking to not only use social media and online influencers as a marketing tool, but rather integrate this type of digital engagement into the very core of their business.
Workshop Question - What social media platform would your brand work best on to launch a new arm of your business? Consider content creators, a marketing campaign, shopping apps etc.
Trend Themes
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Social Media-specific Business Models — Businesses are integrating social media engagement into the core of their business models to appeal to consumers' growing preference for online shopping and connection.
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Influencer Marketing — Brands are partnering with social media influencers to create more humanized and niche shopping experiences and generate buzz around their products.
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Instant Gratification Shopping — Apps and features that allow users to shop directly from their social media feeds and claim in-store rewards via QR codes are satisfying consumers' need for instant gratification and convenience.
Industry Implications
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Retail — Innovative social media-specific business models and influencer marketing are changing the face of traditional retail.
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Marketing and Advertising — Snapchat-only ad agencies and the rise of influencer marketing are disrupting traditional advertising methods.
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Technology — Apps that facilitate instant gratification shopping and QR code reward systems are driving innovation in the technology industry.
6 Featured, 54 Examples:
195,830 Total Clicks
Date Range:
Jul 15 — May 17
Trending:
Warm
Consumer Insight Topics:
