This Facebook Feature Helps Shoppers Claim In-Store Rewards Via QR Codes

 - May 3, 2017
References: facebook & wersm
Facebook recently introduced a new feature to its mobile app that now makes it possible for shoppers to redeem special in-store rewards when they scan a personalized QR code.

The 'Rewards' feature assigns each Facebook app user a unique QR code, which can be used to participating stores to receive exclusive discounts, bonuses and experiences in return for making in-store purchases.

While many retailers are now experimenting with the use of in-store QR code payment and rewards systems, what makes this system notable is that it does not require individual offer codes to be created and scanned, as app users may use just a single QR code wherever possible. This system could potentially be integrated into retail loyalty programs, allowing consumers to accumulate points that can be put towards large rewards.