In another attempt to compete with the booming brand Snapchat, Instagram is offering two new features that are similar to those that Snapchat offers – including live video and disappearing photos.
The live video option can be accessed when users of the social media app swipe right from their feed. It allows users to record live videos for up to an hour and once they have finished recording, the video disappears from the feed. The social media site is also going to offer disappearing photos in its direct messaging feature. This is particularly similar to Snapchat's disappearing photos option in its chat extension.
Instagram's newest updates were in direct response to Snapchat and its popularity, and the brand hopes that it will put it on equal footing with the distinct services that its competitor offers.