One of the issues of Snapchat and Instagram stories is that they disappear forever after a short while, so 'Snappd' aims to help save the vertical videos in order to make them able to be found after the fact.
'Snappd' works by saving videos from Snapchat, Periscope and Instagram to enable the content to be repurposed and searched easily, rather than simply erasing forever off of the respective social media platform.
Currently in beta testing, 'Snappd' helps to enhance the capabilities of those who are garnering significant followings on various vertical video social networks. This way, users can leverage their popularity and repurpose their content into something that can be utilized later on, catalogued for later viewing and help expand their overall personal brand in new ways.
Key Themes Behind This Trend
- Vertical Video Storage Solutions
- The development of platforms like 'Snappd' presents an opportunity for disruptive innovation by providing an easy and accessible way to save and repurpose vertical video content.
- Content Preservation and Repurposing
- The trend of saving and repurposing vertical video content can be harnessed by businesses to extend the lifespan and reach of their video content, thereby increasing brand visibility and engagement.
- Personal Brand Expansion
- Platforms like 'Snappd' offer a disruptive innovation opportunity for individuals to showcase their talent, expand their personal brand, and attract new opportunities.
Where This Applies
- Social Media Platforms
- Social media platforms can benefit from the trend of vertical video content storage solutions, as it enhances the user experience and encourages content creation.
- Video Editing Software
- The rise in demand for repurposing vertical videos calls for the development of advanced video editing software that can easily convert and modify videos in vertical format.
- Influencer Marketing
- The trend of preserving and repurposing vertical video content offers a disruptive innovation opportunity for the influencer marketing industry, allowing influencers to extend their content reach and monetization potential.
