The 'Flawless Makeup' App Lets Users Find Makeup Shades They Adore

 - Feb 24, 2016
References: & teenvogue
The market for custom cosmetics is increasing as women seek out ways to look their best, which the 'Flawless Makeup' app enables to be easier than ever.

Working to provide girls everywhere with the ability to get the exact shade of lipstick they want, the 'Flawless Makeup' app works by offering users a variety of different options. Users can either choose a photo to scan, snap a fresh picture or browse through the various offerings. If a certain shade is not available for immediate purchase, the 'Flawless Makeup' app will provide the ability to have the custom cosmetic created just for you.

Explaining the 'Flawless Makeup' app, creator and developer Christ Merkle says, "Whenever you give more control to the consumer, you create a massive opportunity to create a closer relationship with your audience. Instead of having to predict next season's hottest shades, setting up a huge manufacturing process and fulfillment over months, beauty brands can shorten that lead-time and optimize for current demand."