This line of GNC beverages ushers in a new wave of high-potency functional drinks that focus on leading a healthy lifestyle. Created in collaboration with Shadow Beverages, this latest endeavor hopes to take the brand out of the GNC store and into more mainstream markets. With the GNC beverages' fresh branding and packing, that might not be as hard as it would first appear to be.
Although the GNC beverages line spans sports drinks, nutritional waters and protein beverages, there is a cohesiveness to the brand that conveys health first and foremost. Clean and simple, the use of bright colors is both energetic and eye-catching. Designed by McLean Design, the GNC beverages branding takes direct aim at competitors while bringing attention to what they lack: nutrition.
GNC Beverages Conveys Nutritional Properties Through Fresh Packaging
1. High-potency Functional Drinks - Disruptive innovation opportunity: Develop new high-potency functional drinks with a focus on health and wellness, targeting mainstream markets.
2. Fresh Branding and Packaging - Disruptive innovation opportunity: Create innovative branding and packaging solutions for functional beverages that convey health and nutrition effectively.
3. Clean and Simple Design - Disruptive innovation opportunity: Design functional beverage products with clean and simple aesthetics that differentiate from competition and highlight nutritional aspects.
1. Beverage Industry - Disruptive innovation opportunity: Explore new product categories and formulations in the beverage industry that cater to health-conscious consumers.
2. Packaging Industry - Disruptive innovation opportunity: Develop innovative packaging solutions for beverage products that enhance brand identity and effectively communicate nutritional values.
3. Design Industry - Disruptive innovation opportunity: Collaborate with beverage brands to create visually appealing and functional designs that emphasize health and wellness.