This line of GNC beverages ushers in a new wave of high-potency functional drinks that focus on leading a healthy lifestyle. Created in collaboration with Shadow Beverages, this latest endeavor hopes to take the brand out of the GNC store and into more mainstream markets. With the GNC beverages' fresh branding and packing, that might not be as hard as it would first appear to be.
Although the GNC beverages line spans sports drinks, nutritional waters and protein beverages, there is a cohesiveness to the brand that conveys health first and foremost. Clean and simple, the use of bright colors is both energetic and eye-catching. Designed by McLean Design, the GNC beverages branding takes direct aim at competitors while bringing attention to what they lack: nutrition.