Confidence's beverages are free from sugar and calories and they're made with a combination of six functional ingredients to provide a "burst of confidence." Powered by nootropics and adaptogens like 5-HTP, Rhodiola, GABA, Ginseng, Magnesium and B vitamins, the canned beverages help to provide a sense of calm focus without the undesirable side effects that often come with performance drinks. As the brand describes, "confidence is not an energy drink. Confidence is a confidence-inducing beverage."
The naturally flavored beverages contain ingredients that are beneficial for soothing stress and anxiety, supporting mood management and memory, as well as healthy brain and nerve function. Created by a pair of Gen Z entrepreneurs, the functional beverage was created to help people find freedom from overthinking.