Now that the convenience of cold-brew coffee has skyrocketed the popularity of this drink, it is being packaged in everything from cans and simple glass bottles to novelty milk cartons and in Minor Figures' case, juiceboxes.
The London-based brand is now selling its cold-brewed coffee beverages in Tetra Packs, complete with straw. The juice boxes come in two types: Straight Black, as well as a Cold Brew with Organic Milk, which can be recognized by their respective black and white branding styles.
While many bottled cold-brew coffee concentrates on the market need to be diluted with either water or milk before consuming, by offering a Cold Brew with Organic Milk in a juicebox, this eliminates a step for consumers who prefer thinner ready-to-drink beverages—all they need to do is pop in the attached straw and sip.
Key Themes Behind This Trend
- Portable Coffee Packaging
- Coffee brands can innovate by offering portable and convenient coffee packaging like Tetra Packs that come with straws.
- Ready-to-drink Coffee
- There is an opportunity to develop ready-to-drink coffee beverages that cater to consumers who prefer thinner and lighter coffee drinks.
- Creative Coffee Branding
- Coffee brands can differentiate themselves by creating unique and recognizable branding styles and packaging, like Minor Figures' black and white branding for their coffee juiceboxes.
Where This Applies
- Beverage Industry
- The beverage industry can adopt innovative ways to package and market ready-to-drink coffee products, such as exploring the use of unusual packaging like juiceboxes.
- Food Packaging Industry
- The food packaging industry can create user-friendly and eco-friendly packaging solutions to cater to the growing market of portable and on-the-go coffee drinks.
- Retail Industry
- Retailers can expand their selection of coffee products by offering portable and unique coffee packaging options that cater to consumers' need for convenience and creativity.
