Category
Tech
Delegated Interfaces
Trend cluster
Category
Adjacent
Aspiration
Peers, Families, and Co-Workers Gamify Tasks to Compete at Goals Big & Small.
3.6
Trend score
Trend
What is the Adjacent Aspiration trend?
Adjacent Aspiration: Consumers are gamifying every aspect of their lives, and apps that enable them to compete against those who they have deeper connections with are becoming more coveted. The intensity of competition of these "everyday gamers" gets heightened when opponents are someone they have a relationship with, signifying a desire for more realistic goals when it comes to self-improvement.
Trend themes
Themes within the Adjacent Aspiration trend
Three behaviours holding the trend together01
Gamification
Consumers are increasingly gamifying their daily activities through apps and other digital platforms to compete and incentivize tasks.
02
Incentivization
Apps and platforms that incentivize completion of tasks through rewards and other motivations are becoming popular in various industries.
03
Collaborative Platforms
Open-source project management tools and other collaborative platforms are emerging to help teams stay organized and efficient.
Industry implications
What the Adjacent Aspiration trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can incorporate gamification and incentivization in their marketing strategies to enhance user experiences and engagement.
For
Household Management
Gamified and incentivized apps focusing on household chores and tasks can provide an opportunity for businesses to tap into the domestic management and technology market segment.
For
Workplace Productivity
Open-source and collaborative platforms can help businesses efficiently manage team projects, tasks, and deadlines to increase workplace productivity and efficiency.
Workshop question
How could your brand leverage gamification to become more integrated into consumers' everyday lifestyle?
Trend signals
Trend signals for Adjacent Aspiration
Trend score 3.6 out of 10, from popularity 62%, activity 37%, freshness 8%.
Popularity62%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Adjacent Aspiration trend
5 featured examples from Jan 29, 2015 to Aug 23, 2016CategoryTech
Open-Source Management Apps
The GitLab Offers Online Task Organization For Teams Projects
The software development industry can benefit from incorporating more online project management tools and features like those found in GitLab to improve team collaboration and sta…
CategoryTech
Incentivized Household Chore Apps
The OurHome App Rewards Family Members for Doing Various Chores
Mobile app developers can explore the opportunity of creating innovative task management apps with gamified features.
CategoryTech
Gamified Kitchen Cleanup Apps
The 'Who Made Coffee' Platform Helps Keep Office Kitchens Clean
Facility management companies could develop similar gamified cleaning apps to incentivize office building tenants to keep shared spaces clean.
CategoryTech
Gamified Motivation Apps
Proof! Lets Users Complete Goals While Competing with Peers
Gamified motivation apps can disrupt the health and fitness industry by providing users with interactive challenges to improve their well-being.
CategoryTech
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
Airlines can implement gamified marketing strategies to attract and retain customers, while also offering unique experiences and rewards.
