Adjacent Aspiration

Peers, Families, and Co-Workers Gamify Tasks to Compete at Goals Big & Small

Implications - Consumers are gamifying every aspect of their lives, and apps that enable them to compete against those who they have deeper connections with are becoming more coveted. The intensity of competition of these "everyday gamers" gets heightened when opponents are someone they have a relationship with, signifying a desire for more realistic goals when it comes to self-improvement.
SCORE 5.2
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47,131 Total Clicks
Jan 15 - Aug 16
This Year and Mild
TechMobileBusinessNew Ventures
Featured Examples
Open-Source Management Apps - The GitLab Offers Online Task Organization For Teams Projects
SCORE 7.3
This Year and Warm 752 Clicks Pub: Aug 23, 16
Open-Source Management Apps
The GitLab Offers Online Task Organization For Teams Projects
The GitLab is an online source coding platform designed to make team project management as simple as possible. The service can be implemented in to pre-existing web platforms to allow all members of... [More]
Incentivized Household Chore Apps - The OurHome App Rewards Family Members for Doing Various Chores
SCORE 5.3
Warm 1,359 Clicks Pub: Jul 6, 16
Incentivized Household Chore Apps
The OurHome App Rewards Family Members for Doing Various Chores
OurHome is a task management app with a gamified twist. While there are plenty of apps designed to help families manage common household chores, it can be difficult to get each family member to... [More]
Gamified Kitchen Cleanup Apps - The 'Who Made Coffee' Platform Helps Keep Office Kitchens Clean
SCORE 4.9
Average 350 Clicks Pub: Jul 6, 16
Gamified Kitchen Cleanup Apps
The 'Who Made Coffee' Platform Helps Keep Office Kitchens Clean
A new web-based app called ‘Who Made Coffee’ has been created to combat the issue of scummy coffee pots and sticky microwave spills in the office kitchen. Instead of relying on passive-... [More]
Travel Upgrade Games - Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
SCORE 3.1
Mild 755 Clicks Pub: Jan 29, 15
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
In order to introduce its new cabins in Asia, Air France set up a unique airline marketing stunt at the boarding gates, which would pit travelers against one another for a chance to earn themselves... [More]
Gamified Motivation Apps - Proof! Lets Users Complete Goals While Competing with Peers
SCORE 3.6
Mild 196 Clicks Pub: Jul 6, 16
Gamified Motivation Apps
Proof! Lets Users Complete Goals While Competing with Peers
Proof! is a gamified motivation app that is designed to help users achieve and surpass their personal goals. In addition to tracking one’s progress during feats like fitness, productivity or... [More]
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