New York-based Organic Avenue, endorsed by Gwyneth Paltrow's newsletter GOOP, is a lifestyle company that offers home-delivered cleanses. Its products range from five-day fasts to monthly or annual juice programs. Co-founder Denise Mari believes that healthy food and fresh juice don't need to simply be part of the occasional fast or detox; rather, they can be a lifestyle.
Organic Avenue has come a long way since its launch in 2002 -- and with a Gwyneth endorsement, the company surely has a lot more cleansing to go around.
What Makes This Trend Stand Out
- Juice Cleanses
- Companies can innovate by creating customizable juice cleanse programs for customers through home delivery services.
- Healthy Lifestyle Subscription
- Businesses can explore the idea of providing subscription services for healthy living products like daily fresh juice delivery for customers.
- Celebrity Endorsements
- Brands can leverage celebrity endorsements to increase brand credibility and reach more potential consumers.
Sectors Adopting This
- Health and Wellness
- The health and wellness industry can benefit from an expanding range of home-delivered organic and healthy food and beverage programs.
- Food Delivery
- Food delivery companies can expand their services by offering organic juice cleanse programs to customers.
- Marketing
- Marketing and PR firms can leverage celebrity endorsements to help promote a brand and increase sales for clients in various industries.
