'Slingshot' has developed a clever portable breakfast option with its drinkable yogurt beverages and attached granola packets. The Slingshot drinks are designed to help anyone squeeze in a power-packed breakfast even when short on time.
The high-protein yogurt comes in a standard drinkable container, but what sets Slingshot apart is the plastic pouch of crunchy granola that's wrapped around the neck of the bottle. Designed for maximum convenience, you simply pour the granola into the drinkable yogurt, shake to combine and enjoy. The granola contains rolled oats, chia seeds and almond bits to add three grams of fiber and additional omega-3 alpha linolenic acid to the low-fat yogurt beverage.
While there are numerous yogurt drinks on the market, Slingshot offers a high-protein drink with the added texture of granola for a fresh and delicious breakfast alternative.
Key Themes Behind This Trend
- Drinkable Yogurt
- Opportunity for further innovation in creating new breakfast-friendly packaging and a variety of tasty additions
- Convenient Breakfast Options
- Potential to expand product offerings to include other portable, nutritious and tasty breakfast options
- Hybrid Foods
- Possibility to combine and repackage other food products in innovative new ways to create hybrid products that tap into consumers’ desire for both convenience and variety
Where This Applies
- Food and Beverage
- Expanding into new breakfast food and drink products that combine convenience with nutritional benefits can spur growth and attract health-conscious consumers
- Packaging
- Innovating new convenient and portable packaging options for foods and drinks can make it easier for consumers to grab healthy, on-the-go options
- Healthy Snacks
- Incorporating nutritious ingredients with flavor and convenience can lead to new product lines of healthy snacks that meet consumers' current nutritional standards and expectations
