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Hybridized Caffeine

Outside categories inspire uniquely specialized coffee combinations

Implications - As coffee culture continues to evolve, brands are increasingly incorporating inspiration from adjacent categories to create highly specialized brews that fulfill dual desires. By allowing outside influences to seep into the world of coffee, brands are creating new rituals and textures that satiate the modern consumer’s desire for experiential departure.

Workshop Question - How can you adapt brand rituals from adjacent categories to enhance consumer engagement with your offerings?

SCORE 3.8

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Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 68,172 Total Clicks

Date Range: Jan 16 - Aug 16

Trending: Average

Consumer Insight Topics: Lifestyle Drinking

Featured Examples

SCORE 5.3

Warm 1,484 Clicks Pub: Mar 18, 16

Carbonated Cold Brew Coffees

This Brand is Producing Ready-to-Drink Bottles of Carbonated Coffee

‘Cafe Racer’ is a Chicago-based roaster that recently launched a line of carbonated cold brew coffees. While there are a wide variety of ready-to-drink coffees on the market, this brand... [More]

Hop-Infused Coffees - This Smooth Cold Brew Coffee is Infused with an Unexpected Ingredient

SCORE 5.3

Warm 1,348 Clicks Pub: Jan 15, 16

Hop-Infused Coffees

This Smooth Cold Brew Coffee is Infused with an Unexpected Ingredient

‘Anchorhead’ is producing a smooth cold brew coffee that is infused with an unexpected ingredient. While most consumers are used to the flavor of hops in their favorite beer, the... [More]

Vegan Nitro Coffees - Califia Farms' Newest Beverages are Nitrogen-Infused Almond Milk Coffees

SCORE 5.3

Warm 788 Clicks Pub: Jul 15, 16

Vegan Nitro Coffees

Califia Farms' Newest Beverages are Nitrogen-Infused Almond Milk Coffees

Califia Farms already makes several almond milk coffee products that are cold brewed, but its newest offering is a trio of dairy-free Nitro Cold Brew coffee beverages. These nitrogen-infused... [More]

Ice Cream-Inspired Coffee Drinks - Marley Beverages' Coffee in Cans Taste Like Frozen Desserts

SCORE 3

Mild 342 Clicks Pub: Aug 6, 16

Ice Cream-Inspired Coffee Drinks

Marley Beverages' Coffee in Cans Taste Like Frozen Desserts

In addition to producing a line of relaxing decaffeinated teas in cans known as ‘Mellow Mood,’ the Marley Beverage Co. also produces four types of premium coffee in cans. In recent... [More]

Green Coffee Brews - These Coffee Drinks Offer a More Subtle Flavor Than Most

SCORE 1.8

Untested 233 Clicks Pub: Aug 30, 16

Green Coffee Brews

These Coffee Drinks Offer a More Subtle Flavor Than Most

The ‘Sunup’ green coffee brew is marketed as an alternative for people who don’t enjoy the flavor intensity that most coffees offer. The brand is based in New York City and its... [More]

Italian Dessert Coffees - Caribou Coffee's New Creme Brulee Boudino is a Sweet, Seasonal Treat

SCORE 1.3

Untested 316 Clicks Pub: Aug 30, 16

Italian Dessert Coffees

Caribou Coffee's New Creme Brulee Boudino is a Sweet, Seasonal Treat

While Caribou Coffee is following the lead of other coffee shops and bringing back its Pumpkin Pie Latte for the fall season, the chain is also shaking things up with the addition of the brand new... [More]