Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hybridized
Caffeine
Outside categories inspire uniquely specialized coffee combinations.
3.2
Trend score
Trend
What is the Hybridized Caffeine trend?
Hybridized Caffeine: As coffee culture continues to evolve, brands are increasingly incorporating inspiration from adjacent categories to create highly specialized brews that fulfill dual desires. By allowing outside influences to seep into the world of coffee, brands are creating new rituals and textures that satiate the modern consumer’s desire for experiential departure.
Trend themes
Themes within the Hybridized Caffeine trend
Three behaviours holding the trend together01
Hybridized Caffeine
As coffee culture evolves, brands are increasingly incorporating inspiration from adjacent categories to create highly specialized brews.
02
Plant-Based Dairy Alternatives
Consumers are increasingly seeking non-dairy milk alternatives in their coffee.
03
Novel Coffee Brewing Methods
New brewing methods are offering a unique taste experience to coffee lovers.
Industry implications
What the Hybridized Caffeine trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Incorporating inspiration from other categories into coffee beverages creates an attractive product for food and beverage businesses.
For
Plant-Based Milk Alternatives
With the popularity of non-dairy milk alternatives, plant-based milk businesses can add coffee beverages to grow their reach.
For
Coffee Equipment
The rise of novel brewing methods offers an opportunity for equipment manufacturers to create and sell new machines and accessories to coffee lovers.
Workshop question
How can you adapt brand rituals from adjacent categories to enhance consumer engagement with your offerings?
Trend signals
Trend signals for Hybridized Caffeine
Trend score 3.2 out of 10, from popularity 47%, activity 42%, freshness 8%.
Popularity47%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hybridized Caffeine trend
6 featured examples from Jan 15 to Aug 30, 2016CategoryLifestyle
Carbonated Cold Brew Coffees
This Brand is Producing Ready-to-Drink Bottles of Carbonated Coffee
The coffee industry can explore new ways to innovate their products with carbonation and unique ingredients.
CategoryLifestyle
Hop-Infused Coffees
This Smooth Cold Brew Coffee is Infused with an Unexpected Ingredient
Coffee companies can incorporate hops and other unique ingredients to create innovative new offerings and stand apart from competitors.
CategoryLifestyle
Vegan Nitro Coffees
Califia Farms' Newest Beverages are Nitrogen-Infused Almond Milk Coffees
The beverage industry can benefit from the rise of global coffee culture by developing unique cold-brewed coffee products that cater to different consumer preferences.
CategoryLifestyle
Ice Cream-Inspired Coffee Drinks
Marley Beverages' Coffee in Cans Taste Like Frozen Desserts
The coffee industry can leverage the trend by creating more innovative and creative coffee flavors.
CategoryLifestyle
Green Coffee Brews
These Coffee Drinks Offer a More Subtle Flavor Than Most
Opportunity for coffee brands to tap into the market of consumers seeking alternative brew options.
CategoryLifestyle
Italian Dessert Coffees
Caribou Coffee's New Creme Brulee Boudino is a Sweet, Seasonal Treat
Coffee chains can differentiate from competitors and attract customers by offering creative, seasonal, and Italian-inspired drinks beyond the usual pumpkin spice latte.
