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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Hybridized Caffeine

Outside categories inspire uniquely specialized coffee combinations

Implications - As coffee culture continues to evolve, brands are increasingly incorporating inspiration from adjacent categories to create highly specialized brews that fulfill dual desires. By allowing outside influences to seep into the world of coffee, brands are creating new rituals and textures that satiate the modern consumer’s desire for experiential departure.
Workshop Question — How can you adapt brand rituals from adjacent categories to enhance consumer engagement with your offerings?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
74,411 Total Clicks
Date Range:
Jan 16 — Aug 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Carbonated Cold Brew Coffees
Carbonated Cold Brew Coffees
This Brand is Producing Ready-to-Drink Bottles of Carbonated Coffee
‘Cafe Racer’ is a Chicago-based roaster that recently launched a line of carbonated cold brew coffees. While there are a wide variety of ready-to-drink coffees on the market, this brand... MORE
Hop-Infused Coffees
Hop-Infused Coffees
This Smooth Cold Brew Coffee is Infused with an Unexpected Ingredient
‘Anchorhead’ is producing a smooth cold brew coffee that is infused with an unexpected ingredient. While most consumers are used to the flavor of hops in their favorite beer, the... MORE
Vegan Nitro Coffees
Vegan Nitro Coffees
Califia Farms' Newest Beverages are Nitrogen-Infused Almond Milk Coffees
Califia Farms already makes several almond milk coffee products that are cold brewed, but its newest offering is a trio of dairy-free Nitro Cold Brew coffee beverages. These nitrogen-infused... MORE
Ice Cream-Inspired Coffee Drinks
Ice Cream-Inspired Coffee Drinks
Marley Beverages' Coffee in Cans Taste Like Frozen Desserts
In addition to producing a line of relaxing decaffeinated teas in cans known as ‘Mellow Mood,’ the Marley Beverage Co. also produces four types of premium coffee in cans. In recent... MORE
Green Coffee Brews
Green Coffee Brews
These Coffee Drinks Offer a More Subtle Flavor Than Most
The ‘Sunup’ green coffee brew is marketed as an alternative for people who don’t enjoy the flavor intensity that most coffees offer. The brand is based in New York City and its... MORE
Italian Dessert Coffees
Italian Dessert Coffees
Caribou Coffee's New Creme Brulee Boudino is a Sweet, Seasonal Treat
While Caribou Coffee is following the lead of other coffee shops and bringing back its Pumpkin Pie Latte for the fall season, the chain is also shaking things up with the addition of the brand new... MORE

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Related Examples

Cartoned Cold Brews
Cartoned Cold Brews
The Uncommon Coffee Roasters Premixed Coffee is Served in Retro Milk Cartons
Food Scrap Condiments
Food Scrap Condiments
Copenhagen's Amass Makes a Unique Kitchen Condiment with Leftover Greens
Collaborative Bunny-Printed Streetwear
Collaborative Bunny-Printed Streetwear
BAPE And My Melody Joined for a Series of Apparel and More
Compostable Coffee Capsules
Compostable Coffee Capsules
Dualit Now Sells Its Single-Origin Coffee in Compostable Pods
Popcorn-Flavored Syrups
Popcorn-Flavored Syrups
Monin UK's Popcorn Syrup Serves as a New Way to Enhance Drinks
Content Creator Shops
Content Creator Shops
The New YouTube Store in London is a Physical Place to Buy YouTuber Merch
Mushroom-Infused Mocha Drinks
Mushroom-Infused Mocha Drinks
Love Grace's New Mocha Drink is Made with Medicinal Mushrooms
Coffee Shop Adoption Initiatives
Coffee Shop Adoption Initiatives
The Kitsap Humane Society is Taking Adoptable Dogs to Starbucks
Designer Coffee-Brewing Water
Designer Coffee-Brewing Water
This Designer Coffee Water is Intended for Making Artisanal Brews
Decaffeinated Tea Cans
Decaffeinated Tea Cans
Mellow Mood's Relaxation Drinks Naturally Calm the Body and Mind
Hippie-Inspired Couture
Hippie-Inspired Couture
This Ovadia & Sons Line Was Inspired by Reggae Music and Hippie Movements
Affogato-Style Coffees
Affogato-Style Coffees
Starbucks Recently Added Affogato-Style Frappuccinos to Its Menu
Pressure-Brewed Coffee Bottles
Pressure-Brewed Coffee Bottles
This Iced Coffee Bottle is Cleverly Branded as 'Black Medicine'
Reggae Family Photography
Reggae Family Photography
The Marley Family Starred in GQ to Celebrate the Singer's Legacy
Celebrity-Branded Meal Kits
Celebrity-Branded Meal Kits
'Martha & Marley Spoon' Provides Consumers with Pre-Portioned Recipes
Sweetened Cold Brew Coffees
Sweetened Cold Brew Coffees
The New Vanilla Sweet Cream Cold Brew Puts a Twist on Iced Coffee
Branded Iced Latte Lines
Branded Iced Latte Lines
The Caribou Premium Iced Coffee Collection Can Be Enjoyed on the Go
Mainstream Nitro Cold Brews
Mainstream Nitro Cold Brews
Starbucks is Bringing the Popular Nitro Cold Brew Method to Its Stores
Candy-Flavored Coffees
Candy-Flavored Coffees
Dunkin' Donuts is Offering Iced Coffees Flavored as Almond Joy Chocolates
Clean Ingredient Coffee Drinks
Clean Ingredient Coffee Drinks
The New Caribou Coolers are Made with Simpler Ingredients
Co-Branded Specialty Coffees
Co-Branded Specialty Coffees
Dunkin' Donuts Flavored Iced Coffees Boast Familiar Cookie Flavors
Pistachio-Flavored Coffees
Pistachio-Flavored Coffees
The New Pistachio Iced Coffee from Dunkin' Donuts Boasts a Nutty Flavor
Nitrogen-Infused Beers
Nitrogen-Infused Beers
The Samuel Adams Nitro Project is Replacing Carbonated CO2 in Brew Blends
Hop-Infused Waters
Hop-Infused Waters
This Sparkling Beverage is Infused with the Natural Flavor of Hops
Carbonated Cold Brew Coffees
Carbonated Cold Brew Coffees
This Coffee Chain is Now Offering Nitro Coffee on Demand
Festive Chai Lattes
Festive Chai Lattes
These Sweet Holiday Drinks Put a Seasonal Twist on a Menu Favorite
Festive Water Cocktails
Festive Water Cocktails
This Christmas Water Beverage is Blended with Fruit Juices and Spices
Seasonal Chilled Coffee
Seasonal Chilled Coffee
Califia Farms' Peppermint Mocha is a Cold Brew Coffee with Almond Milk
Festive Iced Cookie Drinks
Festive Iced Cookie Drinks
The Sugar Cookie Chiller by Gloria Jean's Coffees Honors the Holidays
Recycled Plastic Speakers
Recycled Plastic Speakers
The House of Marley Liberate BT Bluetooth Speaker is Sustainably Made
Mountainous Cannabis Branding
Mountainous Cannabis Branding
Elevate Cannabis Co is Recreational Brand Based in Washington State
Beer-Infused Beard Products
Beer-Infused Beard Products
This Range of Beard Grooming Products Contains Traces of Beer
Carbonated Kenyan Coffees
Carbonated Kenyan Coffees
Mockingbird Hill Serves This Coffee Over Ice with Sugar and Bitters
Family-Friendly Recipe Subscriptions
Family-Friendly Recipe Subscriptions
This Service Provides Recipes for Large Families
Eco-Conscious Coffee Labels
Eco-Conscious Coffee Labels
The Marley Coffee Brand is Socially Conscious & Responsibly Farmed
Easily Recyclable Coffee Capsules
Easily Recyclable Coffee Capsules
These Eco-Friendly Pods are Easy to Separate and Clean
Carbonated Cold Brew Coffees
Carbonated Cold Brew Coffees
This Sparkling Coffee is Both Refreshing and Energizing
Dairy-Free Pumpkin Coffees
Dairy-Free Pumpkin Coffees
This Seasonal Latte is Made with Almond Milk and Real Pumpkin
Ice Cream-Infused Coffees
Ice Cream-Infused Coffees
These Frozen Lattes are Inspired by Delicious Ice Cream Flavors
Puffed Ice Cream Cones
Puffed Ice Cream Cones
These Unusual Ice Cream Cones are Based on a Hong Kong Street Snack
Hops-Based Cookbooks
Hops-Based Cookbooks
This Recipe Book Guides Users on How to Cook with Hops
Caffeinated Fruit Juices
Caffeinated Fruit Juices
Positive Energy Beverages are Natural Juices Infused with Caffeine
Cold Carbonated Teas
Cold Carbonated Teas
Starbucks Added Tropical Fizzy Teas to Its Summer Menu
Beer-Powered Men's Skincare
Beer-Powered Men's Skincare
The Beer Beauty by Carlsberg Line for Men is a Limited Release
Cold Carbonated Coffee
Cold Carbonated Coffee
Coffer's Carbonated Coffee is a Cold and Bubbly Caffeinated Treat
Nutty Coffee Creamers
Nutty Coffee Creamers
Califia Farms' Non-Dairy Creamers Are Made with an Almond Milk Base
Oil-Based Beard Products
Oil-Based Beard Products
The Beardbrand Four Vices Collection Provides Facial Hair Care
Bizarre Beer Shampoos
Bizarre Beer Shampoos
The BRÖÖ Hair Shampoos are Infused with Handcrafted Ale
Therapeutic Beer Branding
Therapeutic Beer Branding
The Russell Brewing Co.'s Hop Therapy Makes Beer Drinkers Feel Better
Beer-Inspired Lip Balms
Beer-Inspired Lip Balms
Atlantic Farms Uses Hops in Its Lip Balm Collection
Carbonated Caffeine Drinks
Carbonated Caffeine Drinks
Espressoda Gives You the Best of Both Worlds
play_circle_filled Fruit-Flavored Coffee Drinks
Fruit-Flavored Coffee Drinks
Starbucks Refreshers Offers a Boost of Natural Energy
Alcohol-Scented Soap
Alcohol-Scented Soap
The Beer Shampoo by Duffy's Brew Makes You Smell Like a Man