Hybridized Caffeine

Outside categories inspire uniquely specialized coffee combinations

Implications - As coffee culture continues to evolve, brands are increasingly incorporating inspiration from adjacent categories to create highly specialized brews that fulfill dual desires. By allowing outside influences to seep into the world of coffee, brands are creating new rituals and textures that satiate the modern consumer’s desire for experiential departure.
SCORE 4.7
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54,974 Total Clicks
Jan 16 - Aug 16
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Featured Examples
Carbonated Cold Brew Coffees - This Brand is Producing Ready-to-Drink Bottles of Carbonated Coffee
SCORE 6
Warm 1,368 Clicks Pub: Mar 18, 16
Carbonated Cold Brew Coffees
This Brand is Producing Ready-to-Drink Bottles of Carbonated Coffee
‘Cafe Racer’ is a Chicago-based roaster that recently launched a line of carbonated cold brew coffees. While there are a wide variety of ready-to-drink coffees on the market, this brand... [More]
Hop-Infused Coffees - This Smooth Cold Brew Coffee is Infused with an Unexpected Ingredient
SCORE 5.9
Warm 1,231 Clicks Pub: Jan 15, 16
Hop-Infused Coffees
This Smooth Cold Brew Coffee is Infused with an Unexpected Ingredient
‘Anchorhead’ is producing a smooth cold brew coffee that is infused with an unexpected ingredient. While most consumers are used to the flavor of hops in their favorite beer, the... [More]
Vegan Nitro Coffees - Califia Farms' Newest Beverages are Nitrogen-Infused Almond Milk Coffees
SCORE 6.2
Warm 601 Clicks Pub: Jul 15, 16
Vegan Nitro Coffees
Califia Farms' Newest Beverages are Nitrogen-Infused Almond Milk Coffees
Califia Farms already makes several almond milk coffee products that are cold brewed, but its newest offering is a trio of dairy-free Nitro Cold Brew coffee beverages. These nitrogen-infused... [More]
Ice Cream-Inspired Coffee Drinks - Marley Beverages' Coffee in Cans Taste Like Frozen Desserts
SCORE 3.9
Mild 253 Clicks Pub: Aug 6, 16
Ice Cream-Inspired Coffee Drinks
Marley Beverages' Coffee in Cans Taste Like Frozen Desserts
In addition to producing a line of relaxing decaffeinated teas in cans known as ‘Mellow Mood,’ the Marley Beverage Co. also produces four types of premium coffee in cans. In recent... [More]
Green Coffee Brews - These Coffee Drinks Offer a More Subtle Flavor Than Most
SCORE 2.8
This Year and Mild 180 Clicks Pub: Aug 30, 16
Green Coffee Brews
These Coffee Drinks Offer a More Subtle Flavor Than Most
The ‘Sunup’ green coffee brew is marketed as an alternative for people who don’t enjoy the flavor intensity that most coffees offer. The brand is based in New York City and its... [More]
Italian Dessert Coffees - Caribou Coffee's New Creme Brulee Boudino is a Sweet, Seasonal Treat
SCORE 2.3
This Year and Untested 238 Clicks Pub: Aug 30, 16
Italian Dessert Coffees
Caribou Coffee's New Creme Brulee Boudino is a Sweet, Seasonal Treat
While Caribou Coffee is following the lead of other coffee shops and bringing back its Pumpkin Pie Latte for the fall season, the chain is also shaking things up with the addition of the brand new... [More]
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