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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Premium Infancy

Infant care products incorporate premium ingredients for organic appeal

Implications - Satiating growing parental concerns over infant health and wellness, brands are turning to premium ingredients to offer more natural solutions. Integrating ingredients like coconut oil and cocoa butter into baby soaps and cleaning products, brands are utilizing ingredients typically associated with more upscale, adult tastes. This speaks to a need for not only for more natural infant care products, but also for goods that are reflective of more premium, high-end specifications.
Workshop Question — How does your brand cater to modern parents' desire for more natural products?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 44 Examples:
100,389 Total Clicks
Date Range:
Aug 15 — Sep 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Plant-Based Bath Products
Plant-Based Bath Products
This All-Natural Bubble Bath Calms and Comforts Babies
Burt’s Bees is selling an all-natural bubble bath product that is designed to calm and comfort babies. For babies with sensitive skin, some bubble bath products can lead to irritation and... MORE
Cold-Blended Toddler Foods
Cold-Blended Toddler Foods
The Keen Bean Organic Baby Blends are Real Meals in Pouch Packaging
The majority of baby foods on the market are quite processed and can subsequently be not as filled with nutrients as possible, so the Keen Bean Organic Baby Blends are intended to change this.... MORE
Paleo-Friendly Baby Foods
Paleo-Friendly Baby Foods
Serenity Kids is Setting Itself Apart as a Producer of Paleo Baby Food
Serenity Kids specializes in the creation of paleo baby food that is low in sugar, as well as high in fats and protein. The shelf-stable pouch products from Serenity Kids include options like Grass-... MORE
Additive-Free Baby Creams
Additive-Free Baby Creams
The FATFACE Baby Butta is a Skin Cream Sensitive Enough for Babies
Parents searching for a natural baby cream substitute to use on sensitive skin often have a difficult time finding products that are chemical-free and gentle enough to use on newborn skin. This... MORE
Premium Bamboo Washcloths
Premium Bamboo Washcloths
These Bamboo Baby Washcloths are a Softer Alternative to Cotton
Land of the Wee is selling a line of baby washcloths made out of bamboo instead of cotton. For babies with sensitive or dry skin, cotton washcloths can be extremely irritating. These premium bamboo... MORE
Kid-Friendly Hair Products
Kid-Friendly Hair Products
The Hip Peas Hair Styling Balm is Safe for Kids to Use
The Hair Styling Balm from Hip Peas is a hair care product that is safe for kids and the environment. In recent years, many parents have begun looking for natural products that are free from man-... MORE

Related Trend Reports & Custom Market Research

Related Examples

Meat-Flavored Corn Chips
Meat-Flavored Corn Chips
These Graffitos Chips Boast Flavors like Pastrami and Baby Back Ribs
Nutritious Baby Food Baskets
Nutritious Baby Food Baskets
Piccolo Curates Healthy Food Puches for Infants
Recipe-Smoothing Handheld Mixers
Recipe-Smoothing Handheld Mixers
The Dash Masha 2X Prepares Smooth Potatoes, Hummus and More
Transparent Baby Food Packaging
Transparent Baby Food Packaging
The PiCCOLO Pure Baby Foods are Made with 100% Fresh Ingredients
Young Infant Food Subscriptions
Young Infant Food Subscriptions
The Yumi Subscription Offers Nutrient-Rich Baby Food Subscriptions
Minibus-Inspired Refrigerators
Minibus-Inspired Refrigerators
The Retro VW Fridge Boasts a Nostalgic Design and Modern Features
Immunity-Boosting Prenatal Vitamins
Immunity-Boosting Prenatal Vitamins
These Prenatal Multivitamins Promote Immune Function
Water Brand Streetwear
Water Brand Streetwear
Rad and Evian Collaborated on an Oversized Streetwear Collection
Cold-Pressed Infant Foods
Cold-Pressed Infant Foods
The My First Savsé Baby Foods are Packed with Healthy Nutrients
Modernized Baby Food Pouches
Modernized Baby Food Pouches
Bubs Organic Has Rebranded to Better Appeal to Its Target Audiences
Baby-Friendly Skincare Collections
Baby-Friendly Skincare Collections
This Naturology Range is Branded for Both 'Mum & Baby'
play_circle_filled Baby Food Subscriptions
Baby Food Subscriptions
Little Spoon is Now Offering Baby Food Delivery for Its Freshly Made Meals
Cold-Pressed Applesauces
Cold-Pressed Applesauces
The Applesauce Adventures Organic Applesauces are Ideal for All Ages
Greens-Focused Toddler Foods
Greens-Focused Toddler Foods
The Sprout Vegetable Baby Foods are Wholesomely Crafted
Cherubic Baby Food Jars
Cherubic Baby Food Jars
This Baby Food Reveals Endearing Minimalist Graphics
Soothing Infant Eczema Washes
Soothing Infant Eczema Washes
MetaDerm's Natural Baby Eczema Wash Helps Soothe Inflamed Skin
Organic Baby Bath Products
Organic Baby Bath Products
The Baja Baby Organic Bath Products Help Promote Better Sleep
Ultra-Gentle Infant Cleaners
Ultra-Gentle Infant Cleaners
This 2-in-1 Cleanser Can Be Used to Clean Babies from Head to Toe
Flexible Baby Bath Inserts
Flexible Baby Bath Inserts
The Puj Tub is a Space-Saving Bath Time Solution for Infants
Infant-Friendly Spout Covers
Infant-Friendly Spout Covers
This Soft Rubber Spout Cover Protects Babies During Bath Time
Natural Hair Baby Products
Natural Hair Baby Products
The Brown Crayon Project Seeks Natural Products for Babies of Color
Hydrating Hair Remedies
Hydrating Hair Remedies
The Hello Hair Gift Box Features Moisture-Boosting Masks
Herb-Infused Hair Cleansers
Herb-Infused Hair Cleansers
This Organic Dry Shampoo Boasts Tea Tree and Rosemary Ingredients
Luxurious Freshman Skincare Sets
Luxurious Freshman Skincare Sets
The Freshman Five from CAP Beauty Includes the Brand's Main Line
Aromatic Bubble Bath Sets
Aromatic Bubble Bath Sets
This Molton Brown Set Contains 12 Exotic Body Washes
Nostalgic Styling Creams
Nostalgic Styling Creams
Jack the Snipper's Hair Pomade Range Caters to All Hair Types
Nourishing Hair Elixirs
Nourishing Hair Elixirs
Plantfolk Apothecary's Hair Oil Nourishes and Heals Tresses
Smartphone-Connected Thermometers
Smartphone-Connected Thermometers
This Mobile Thermometer for Babies is Portable and Easy to Use
Wearable Infant Thermometers
Wearable Infant Thermometers
This Smart Bracelet Provides Continuous Temperature Measuring
Smart Baby Thermometers
Smart Baby Thermometers
This Device Safely Records an Infant's Temperature Via a Smartphone
Whimsical Watercolor Cakes
Whimsical Watercolor Cakes
This Girly Graffiti Cake is Decorated with Watercolors and Gold Foil
Colorful Cake Decor
Colorful Cake Decor
The DIY Abstract Watercolor Cake From Sugar and Cloth Sets Off Any Celebration
Multitasking Nursery Accessories
Multitasking Nursery Accessories
The Serenity Star is a Hybrid Night Light, Sleep Aid and Clock
Sleep-Inducing Baby Blankets
Sleep-Inducing Baby Blankets
The HALO SleepSack is a Wearable Blanket That Encourages Infant Sleep
Smart Baby Onesies
Smart Baby Onesies
The Ultra-Comfortable Mimo Baby Monitors Your Baby While It Sleeps
Soothing Infant Mats
Soothing Infant Mats
This Bedding Accessory is Comfortable and Aids in Sleep Monitoring
Protective Infant Sleepwear
Protective Infant Sleepwear
HALO's ComfortLuxe Range is Designed for Babies with Sensitive Skin
Charcoal-Based Shampoos
Charcoal-Based Shampoos
This Unique Hair Care Product is Made from White Charcoal Powder
Gentle Honey-Based Haircare
Gentle Honey-Based Haircare
The Honey'do Shampoo & Conditioner Gently Treats and Cleans Hair
Avian Inflatable Baby Tubs
Avian Inflatable Baby Tubs
This Inflatable Baby Tub From Munchkins Will Keep Your Little One Safe
Compact Bathtime Kits
Compact Bathtime Kits
The Da-Dam Collection Includes All Necessary Equipment to Keeping Kids Clean
Blossoming Baby Baths
Blossoming Baby Baths
The 'Blooming Bath' is a Cute Floral-Shaped Baby Bathtub
Animal Bubble Bath Dispensers
Animal Bubble Bath Dispensers
This Cute Elephant Doubles As A Fun Bubble Bath Dispenser
Soil-Infused Face Products
Soil-Infused Face Products
Bentley Organic Uses Natural Ingredients in Order to Get Clean