Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Premium
Infancy
Infant care products incorporate premium ingredients for organic appeal.
3.8
Trend score
Trend
What is the Premium Infancy trend?
Premium Infancy: Satiating growing parental concerns over infant health and wellness, brands are turning to premium ingredients to offer more natural solutions. Integrating ingredients like coconut oil and cocoa butter into baby soaps and cleaning products, brands are utilizing ingredients typically associated with more upscale, adult tastes. This speaks to a need for not only for more natural infant care products, but also for goods that are reflective of more premium, high-end specifications.
Trend themes
Themes within the Premium Infancy trend
Three behaviours holding the trend together01
Premium Organic Ingredients
Brands are using premium organic ingredients to offer more natural solutions and cater to beliefs of more premium specifications.
02
Natural and Safe Ingredients
Parents are looking for natural and safer ingredients in baby care products, driving innovation in the industry.
03
Plant-Based Ingredients
Plant-based ingredients offer alternative cleansing and skincare solutions for parents wanting to avoid harsh chemicals.
Industry implications
What the Premium Infancy trend means for industry
Where the trend changes the playbookFor
Baby Care
The baby care industry can innovate by switching to natural and premium ingredients for healthier options.
For
Natural Beauty
Natural beauty industry has an opportunity to expand products catered to baby care incorporating natural and safe ingredients.
For
Health Foods
The health foods industry can tap into the needs of parents looking for organic and paleo-friendly baby foods.
Workshop question
How does your brand cater to modern parents' desire for more natural products?
Trend signals
Trend signals for Premium Infancy
Trend score 3.8 out of 10, from popularity 53%, activity 53%, freshness 8%.
Popularity53%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Premium Infancy trend
6 featured examples from Aug 22, 2015 to Sep 15, 2017CategoryLifestyle
Cold-Blended Toddler Foods
The Keen Bean Organic Baby Blends are Real Meals in Pouch Packaging
The baby food industry is being disrupted as consumers demand healthier and more natural options for their children, leading to a gap in the market for organic and preservative-fr…
CategoryLife-Stages
Plant-Based Bath Products
This All-Natural Bubble Bath Calms and Comforts Babies
Burt's Bees' all-natural bubble bath product caters to the personal care products industry.
CategoryLifestyle
Paleo-Friendly Baby Foods
Serenity Kids is Setting Itself Apart as a Producer of Paleo Baby Food
The baby food industry can leverage the growing interest in paleo diet by introducing paleo-friendly options for babies.
CategoryEco
Premium Bamboo Washcloths
These Bamboo Baby Washcloths are a Softer Alternative to Cotton
The baby care industry can explore the use of bamboo and other natural materials to meet the growing demand for eco-friendly and sensitive skin-friendly products.
CategoryFashion
Additive-Free Baby Creams
The FATFACE Baby Butta is a Skin Cream Sensitive Enough for Babies
Opportunity for innovative companies to create safe and natural baby products that cater to the needs of sensitive skin.
CategoryEco
Kid-Friendly Hair Products
The Hip Peas Hair Styling Balm is Safe for Kids to Use
Disruptive innovation opportunities in the children's personal care industry.
