Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Hassle-Free
Infancy
Infant products receive a unique re-design to appease parents tight on time.
2.3
Trend score
Trend
What is the Hassle-Free Infancy trend?
Hassle-Free Infancy: Making bath time and cleaning after toddlers a whole lot easier, brands are turning to convenient services and mess-free tactics to ease everyday routine. Offering no-rinse bath products and on-demand diaper services, brands are seeking to not only make infant care more convenient, but also more adaptable to busy lifestyles.
Trend themes
Themes within the Hassle-Free Infancy trend
Three behaviours holding the trend together01
Eco-friendly
There is a rising trend among parents to adopt more eco-friendly options when it comes to infant care products.
02
Convenient Solutions
Brands are increasingly turning to convenient and on-demand services that cater to parents' busy lifestyles.
03
No-Rinse Products
The popularity of no-rinse products is increasing, providing a convenient and mess-free way for parents to keep their infants clean.
Industry implications
What the Hassle-Free Infancy trend means for industry
Where the trend changes the playbookFor
Sustainable Products
Companies that produce environmentally friendly infant products and disposable no-rinse cloth diapers have a unique opportunity to tap into parents' increased preference for sustainable options.
For
On-Demand Services
Brands focusing on on-demand diaper services and other convenient solutions have a chance to stand out among busy parents who are looking for convenient and timesaving services.
For
Organic Skincare Products
As more parents seek gentle and organic Skincare products for their infants, brands are taking the opportunity to provide a range of organic and hypoallergenic products that appeal to parents looking for gentle and safe products for their babies.
Workshop question
If you could make some of your products more convenience-focused, how would you do so?
Trend signals
Trend signals for Hassle-Free Infancy
Trend score 2.3 out of 10, from popularity 30%, activity 32%, freshness 8%.
Popularity30%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Hassle-Free Infancy trend
4 featured examples from Dec 5, 2015 to Jul 25, 2016CategoryBusiness
Diaper-Cleaning Services
The Green Bum Company Offers an Eco Cloth Diaper Service
Opportunity to disrupt the traditional diaper industry by providing convenient and eco-friendly cloth diapering services.
CategoryLife-Stages
Elegant Diapering Wallets
ELARI's Chic Clutches Disguise Infant Care Essentials
The baby care industry can capitalize on the trend of chic and compact baby essentials carriers made with non-toxic, durable materials.
CategoryLife-Stages
Reusable Child Wipes
bumGenius' Flannel Wipes are an Eco-friendly Solution for Kids and Babies
The baby products industry is being disrupted by the rise of reusable and sustainable products, like flannel wipes from bumGenius, as consumers become more environmentally conscio…
CategoryLife-Stages
No-Rinse Cleansers
Baby Magic's No-Rinse Wash is Made to Be Used Without Water
Opportunity for baby care businesses to develop more waterless cleansing products for quick and easy clean-up.
