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Ultra-Gentle Infant Cleaners

This 2-in-1 Cleanser Can Be Used to Clean Babies from Head to Toe

— July 25, 2016 — Life-Stages
The Honest Company is selling a 2-in-1 cleanser that can be used to bathe infants from head to toe. These days, many parents are looking for more natural products that are safe and gentle for young children. This cleanser is made without the use of harsh chemicals or synthetic fragrances for a more natural bath-time option.

The Shampoo + Body Wash from The Honest Company's Ultra Gentle collection is a 2-in-1 cleanser that can be used on a baby's head and body. The gentle formula is made from nourishing organic botanicals such as calendula, aloe and chamomile, which leave the infant's skin feeling fresh and soft. The cleanser also features orange and vanilla extracts for an uplifting aroma that will "bring smiles and brighten spirits."

Perfectly pH balanced and hypoallergenic, the gentle cleanser is perfect for parents looking for more natural bath products for their children.
Trend Themes
1. Natural Baby Products - The increasing demand for safe and gentle products for infants creates an opportunity for companies to develop more natural and organic baby care options.
2. Multi-functional Cleansers - The development of 2-in-1 cleansers for infants allows parents to simplify their baby's bath routine, presenting an opportunity for innovative companies to create more convenient and efficient products.
3. Safe and Hypoallergenic Formulations - The rising concern over allergic reactions and sensitivities in infants encourages the development of hypoallergenic cleansing products, providing an opportunity for companies to create safer and gentler formulas for baby care.
Industry Implications
1. Baby Care Products - The demand for natural, multi-functional, and safe baby care products opens up opportunities for companies in the baby care industry to innovate and develop new offerings.
2. Organic Beauty and Personal Care - The trend toward natural and organic ingredients in baby care products indicates an opportunity for companies in the organic beauty and personal care industry to expand their offerings to cater to the needs of infants.
3. Consumer Goods - The increasing preference for gentle and hypoallergenic cleansers creates an opportunity for companies in the consumer goods industry to develop and market products specifically for infants.
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