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Step-Responsive Strollers

The Step and Go Strollers Can Be Unlocked Using a Simple Foot Press

— April 21, 2015 — Life-Stages
Dorel Juvenile, the world's largest juvenile and baby products manufacturer, has created an innovative stroller system dubbed the Step and Go, which is designed to make travel easier than ever for modern-day parents and caregivers. This unique stroller has a convenient step-to-open design which allows for fully hands-free setup and effortless on-the-go travel. Available exclusively at Babies "R" Us, the stroller is the only one in the world to offer machine-washable and dryer-safe stroller seat pads.

The Step and Go stroller line comes with foot pedal unlocks which allow the stroller to be opened with just one press. The installation of an onBoard 35 infant car seat allows for the car seat to quickly and securely attach to the stroller with just one click.

No longer will parents have to worry about juggling groceries, diaper bags and the baby itself; this stroller system allows for fully hands-free setup and can be folded using just one hand.
Trend Themes
1. Step-responsive Strollers - The Step and Go stroller has a unique foot-to-open design that allows for hands-free setup and effortless travel.
2. Machine-washable Stroller Seat Pads - The Step and Go stroller is the only stroller in the world to offer machine-washable and dryer-safe seat pads.
3. Infant Car Seat Compatibility - The onBoard 35 infant car seat can quickly and securely attach to the Step and Go stroller with just one click.
Industry Implications
1. Baby Products - Baby product manufacturers can disrupt the market by incorporating hands-free and effortless travel features for modern-day parents into their stroller designs.
2. Retail - Retailers can exclusively offer innovative stroller designs like the Step and Go to differentiate themselves from competitors and attract more customers.
3. Manufacturing - Manufacturers can explore new materials and designs for stroller seat pads to offer machine-washable and dryer-safe options that appeal to convenience-conscious parents.
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