Category
Lifestyle
Assisted Choices
Trend cluster
Category
On-the-Go
Dentistry
Oral care products receive a portable re-design for on-the-go efficiency.
3.3
Trend score
Trend
What is the On-the-Go Dentistry trend?
On-the-Go Dentistry: Moving beyond travel-size packaging, oral care brands are turning to easy-to-use formats to make dental care much more convenient while on-the-go. Offering consumers toothbrushes that are pre-pasted and toothpaste in the shape of pods, brands are not only creating more portable solutions to dental care, but they’re also speaking to the growing need for ready-to-use products.
Trend themes
Themes within the On-the-Go Dentistry trend
Three behaviours holding the trend together01
On-the-Go Oral Care
Oral care products are being designed for increased portability and on-the-go use.
02
Easy-to-Use Formats
Brands are developing easy-to-use formats, including pre-pasted toothbrushes and toothpaste pods.
03
Eco-Friendly Packaging
Brands are moving away from traditional toothpaste tubes and producing environmentally friendly packaging, including biodegradable soft gel pods.
Industry implications
What the On-the-Go Dentistry trend means for industry
Where the trend changes the playbookFor
Consumer Packaged Goods
CPG companies can explore new product formats and eco-friendly packaging options to meet the growing demand for on-the-go oral care products.
For
Travel and Hospitality
Hotels and airlines can incorporate on-the-go oral care products into their offerings, as well as focus on eco-friendly options.
For
Health and Wellness
Health and wellness companies can create oral care products that incorporate eco-friendly features and offer a portable, on-the-go option for consumers.
Workshop question
How does your offering lend itself to the modern Instagram culture where format tends to win out over functionality?
Trend signals
Trend signals for On-the-Go Dentistry
Trend score 3.3 out of 10, from popularity 46%, activity 44%, freshness 8%.
Popularity46%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the On-the-Go Dentistry trend
5 featured examples from Apr 14 to Aug 10, 2016CategoryEco
Portable Toothpaste Pods
Poppits' Eco-Friendly Soft Gel Pods Do Away with Plastic Tubes
The oral care industry can explore the use of eco-friendly toothpaste packaging solutions, like Poppits' soft gel pods, to reduce plastic waste and improve sustainability in their…
CategoryLifestyle
Solid Mouthwash Tabs
Lush's Oral Tabs Offer a New On-the-Go Way to Freshen Breath
Solid oral care tabs offer an opportunity for personal care companies to introduce innovative products that challenge traditional oral care methods and appeal to on-the-go consume…
CategoryLifestyle
Two-Week Toothpaste Tubes
Quip's Upscale Mini Toothpaste Packaging Boasts a Slender Form
The premium toothpaste packaging presents an opportunity for disruptive innovation in the personal care industry.
CategoryLifestyle
Gum-Rejuvenating Pens
Dr. Giniger's Gum Rejuvenator Boosts Oral Comfort and Overall Gum Health
Oral care industry can leverage the trend by expanding their product line to include gum health supplements and specialized devices.
CategoryLifestyle
Pre-Pasted Toothbrushes
SmileSaver Makes a Single-Use Disposable Toothbrush That Only Needs Water
There is an opportunity for businesses in the travel industry to offer single-use oral care products as a convenient and hygienic solution for travelers.
