Oral care products receive a portable re-design for on-the-go efficiency
Implications - Moving beyond travel-size packaging, oral care brands are turning to easy-to-use formats to make dental care much more convenient while on-the-go. Offering consumers toothbrushes that are pre-pasted and toothpaste in the shape of pods, brands are not only creating more portable solutions to dental care, but they’re also speaking to the growing need for ready-to-use products.
Workshop Question - How does your offering lend itself to the modern Instagram culture where format tends to win out over functionality?
Trend Themes
1. On-the-go Oral Care - Oral care products are being designed for increased portability and on-the-go use.
2. Easy-to-use Formats - Brands are developing easy-to-use formats, including pre-pasted toothbrushes and toothpaste pods.
3. Eco-friendly Packaging - Brands are moving away from traditional toothpaste tubes and producing environmentally friendly packaging, including biodegradable soft gel pods.
Industry Implications
1. Consumer Packaged Goods - CPG companies can explore new product formats and eco-friendly packaging options to meet the growing demand for on-the-go oral care products.
2. Travel and Hospitality - Hotels and airlines can incorporate on-the-go oral care products into their offerings, as well as focus on eco-friendly options.
3. Health and Wellness - Health and wellness companies can create oral care products that incorporate eco-friendly features and offer a portable, on-the-go option for consumers.
