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Beauty & self-care brands target children and infants
Implications - Brands begin creating cosmetic-like toiletry products for children in the hopes of generating a loyal following from young consumers. Typically adult-oriented products like perfumes are being redesigned for younger demographics, as a way for children to get a head-start on their personal brand and experiment with their personal preferences. Brands that begin to target young consumers first, are likely to remain in the consumers’ mind and therefore more likely to holster a loyal audience. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
53,025 Total Clicks
Oct 16 - Jul 18
This Quarter and Warm
Goat's milk infant formulas serve as an alternative to cow's milk
Implications - For infants with allergies to cow's milk, the recent prevalence of infant formulas featuring goat's milk signals an increased appetite for hypoallergenic alternatives. Goat's milk formula serves as a nutritious alternative for parents prioritizing health and wellness for their infants, and underlines the evolution of large brands as they increasingly accommodate niche consumer needs and interests. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
21,612 Total Clicks
Oct 16 - Mar 18
This Year and Mild
Established brands expand to offer enviable style pieces for young children
Implications - As streetwear inspirations permeate all levels of contemporary fashion culture, established brands expand on their cult statuses by introducing capsule collections designed for young children. This progression speaks to the ability of brands to provide new product ranges that keep their original demographic enthralled as they age, as well as the new emphasis on youth-targeted options that broaden luxury experiences up to being family activities. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
94,335 Total Clicks
Dec 16 - Mar 18
This Year and Warm
FashionHip FashionLife-StagesBabies
Brands offer products and services that prioritize parenting and health in tandem
Implications - Brands are now accommodating a new generation of parents that often prioritizes personal health and pre-pregnancy routines, alongside their new responsibilities as parents. This reactive shift recognizes the importance of multifunctionality in convenience, as it takes a "two birds one stone" approach to parenting while maintaining health. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
203,367 Total Clicks
Mar 15 - Mar 18
This Year and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands are creating air quality filters to protect children from pollution
Implications - With environmental pollution being hazardous to health and only gaining intensity in populated areas, brands are beginning to create products for infants that prevent them from breathing in contaminated air. These emerging innovations come as babies are the most vulnerable population, highly susceptible to the health hazards associated with pollution. This shift reflects the widely acknowledged fact of climate change and pollution's effects, and works to cater to concerned consumers' desire for preventative products, rather than those that simply offer treatments post-consequence. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
87,901 Total Clicks
Jul 16 - Oct 17
This Year and Warm
TechEcoLife-StagesBabies
Millennial parents ensure children are open-minded through instructional play
Implications - Millennials are notoriously globally minded, using the Internet as a way to gain insight into social issues and expose themselves to different situations to gain empathy. They want to instill the same values in their children. Toy companies are responding by crafting products and services that not only expose kids to various issues, but educate them on how to practice empathy in a tangible way. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
80,819 Total Clicks
Nov 16 - Oct 17
This Year and Warm
ToysYouthLife-StagesBabies
Older Millennials with children keep their careers through tech assistance
Implications - Between paying off school debt and having taken on unpaid internships and other career hardships, the older Millennial is not willing to sacrifice their career to have children. They plan to maintain both by leveraging the help of assistive technology. This goes beyond the logistics of parenting, and into productionizing qualitative aspects of parenting. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
41,308 Total Clicks
Oct 16 - Oct 17
This Year and Mild
TechLife-StagesBabies
Trend Hunter Services
Millennial parents encourage their kids to become more image-conscious
Implications - Creativity and self-expression are important to the socially minded Millennial. This does not change as the Millennial enters parenthood, and in fact is a value they're passing on to their own children. Brands are responding by developing products that are conducive to an aspirational, enviable childhood. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
78,188 Total Clicks
Dec 16 - Oct 17
This Year and Warm
YouthLife-StagesBabies
Pro-Millennial parents who are still in debt opt for value-focused parenting
Implications - Having gone through post-secondary education during the recession, Millennials have accumulated a fair amount of debt. This adds conflict to their transition into parenthood. As a response, services that are more economical in their approach to baby products are well received. In stark contrast to "budget-conscious" services, these focus on giving the Millennial more bang for their buck, enabling a happy balance between aesthetic-friendly services, and those that offer savings. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
127,511 Total Clicks
Oct 15 - Oct 17
This Year and Average
LifestyleLifeLife-StagesBabies
Millennial parents integrate personal brand into family with chic products
Implications - The Millennial consumer remains motivated by the same things as they age. One of their key motivators being personal brand and a sense of fun and adventure, Millennial parents will react positively to fad-focused parenting products. This demonstrates the Millennial's need to balance between the self and tangible responsibilities as they age. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
84,637 Total Clicks
Jul 16 - Oct 17
This Year and Warm
LifestyleLifeLife-StagesBabies