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Goat's milk infant formulas serve as an alternative to cow's milk
Implications - For infants with allergies to cow's milk, the recent prevalence of infant formulas featuring goat's milk signals an increased appetite for hypoallergenic alternatives. Goat's milk formula serves as a nutritious alternative for parents prioritizing health and wellness for their infants, and underlines the evolution of large brands as they increasingly accommodate niche consumer needs and interests. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
19,901 Total Clicks
Oct 16 - Mar 18
This Quarter and Mild
Established brands expand to offer enviable style pieces for young children
Implications - As streetwear inspirations permeate all levels of contemporary fashion culture, established brands expand on their cult statuses by introducing capsule collections designed for young children. This progression speaks to the ability of brands to provide new product ranges that keep their original demographic enthralled as they age, as well as the new emphasis on youth-targeted options that broaden luxury experiences up to being family activities. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
88,515 Total Clicks
Dec 16 - Mar 18
This Quarter and Warm
FashionHip FashionLife-StagesBabies
Brands offer products and services that prioritize parenting and health in tandem
Implications - Brands are now accommodating a new generation of parents that often prioritizes personal health and pre-pregnancy routines, alongside their new responsibilities as parents. This reactive shift recognizes the importance of multifunctionality in convenience, as it takes a "two birds one stone" approach to parenting while maintaining health. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
197,495 Total Clicks
Mar 15 - Mar 18
This Quarter and Warm
Brands are creating air quality filters to protect children from pollution
Implications - With environmental pollution being hazardous to health and only gaining intensity in populated areas, brands are beginning to create products for infants that prevent them from breathing in contaminated air. These emerging innovations come as babies are the most vulnerable population, highly susceptible to the health hazards associated with pollution. This shift reflects the widely acknowledged fact of climate change and pollution's effects, and works to cater to concerned consumers' desire for preventative products, rather than those that simply offer treatments post-consequence. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
85,755 Total Clicks
Jul 16 - Oct 17
This Year and Warm
TechEcoLife-StagesBabies
The 6 Patterns of Opportunity & Top 18 Megatrends
Millennial parents ensure children are open-minded through instructional play
Implications - Millennials are notoriously globally minded, using the Internet as a way to gain insight into social issues and expose themselves to different situations to gain empathy. They want to instill the same values in their children. Toy companies are responding by crafting products and services that not only expose kids to various issues, but educate them on how to practice empathy in a tangible way. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
76,381 Total Clicks
Nov 16 - Oct 17
This Year and Warm
ToysYouthLife-StagesBabies
Older Millennials with children keep their careers through tech assistance
Implications - Between paying off school debt and having taken on unpaid internships and other career hardships, the older Millennial is not willing to sacrifice their career to have children. They plan to maintain both by leveraging the help of assistive technology. This goes beyond the logistics of parenting, and into productionizing qualitative aspects of parenting. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
39,462 Total Clicks
Oct 16 - Oct 17
This Year and Mild
TechLife-StagesBabies
Millennial parents encourage their kids to become more image-conscious
Implications - Creativity and self-expression are important to the socially minded Millennial. This does not change as the Millennial enters parenthood, and in fact is a value they're passing on to their own children. Brands are responding by developing products that are conducive to an aspirational, enviable childhood. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
73,916 Total Clicks
Dec 16 - Oct 17
This Year and Warm
YouthLife-StagesBabies
Trend Hunter Services
Pro-Millennial parents who are still in debt opt for value-focused parenting
Implications - Having gone through post-secondary education during the recession, Millennials have accumulated a fair amount of debt. This adds conflict to their transition into parenthood. As a response, services that are more economical in their approach to baby products are well received. In stark contrast to "budget-conscious" services, these focus on giving the Millennial more bang for their buck, enabling a happy balance between aesthetic-friendly services, and those that offer savings. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
124,477 Total Clicks
Oct 15 - Oct 17
This Year and Average
LifestyleLifeLife-StagesBabies
Millennial parents integrate personal brand into family with chic products
Implications - The Millennial consumer remains motivated by the same things as they age. One of their key motivators being personal brand and a sense of fun and adventure, Millennial parents will react positively to fad-focused parenting products. This demonstrates the Millennial's need to balance between the self and tangible responsibilities as they age. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
82,590 Total Clicks
Jul 16 - Oct 17
This Year and Warm
LifestyleLifeLife-StagesBabies
Small baby-focused businesses are getting their start on social media
Implications - Millennial parents are a group that is particularly responsive to social media influencers. Small businesses based in the parenting industry are taking this a step further by basing their beginnings wholly online. This is a model that mimics the cosmetics industry, fashion industry, and more lifestyle categories who've cracked the DTC model; it simultaneously establishes authenticity, and shareability. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
127,556 Total Clicks
Oct 15 - Aug 17
This Year and Warm
Life-StagesBabiesSocial Media