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Raising young children is made easier through specialized subscriptions
Implications - Feeding into the popularity of subscription services, companies are debuting subscription boxes focused on helping parents enrich the lives of their children in an automated way. By combining modern parents' desire to not only excel at parenting, but live more efficient, convenient lives as well, this approach to the subscription business model has great potential to expand into a wide variety of different categories.

Homework Question - How can you provide your consumers with a more convenient way for them to reach their goals? [More]

SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
43,871 Total Clicks
Mar 18 - Mar 19
This Quarter and Hot
Baby products are cleverly redesigned to be used on the go
Implications - Aligning with the increasing role convenience culture plays in consumers' daily lives, brands in the baby space are creating more portable versions of infant necessities for busy parents. By honing in on convenience, these products are able to stand out and win the loyalty of discerning consumers.

Homework Question - What could you change about your product/experience in order to make your consumers' lives easier? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
45,487 Total Clicks
Feb 18 - Nov 18
This Year and Warm
LifestyleLifeLife-StagesBabies
The market that aids premature babies continues to grow
Implications - The specialty care that many premature babies require from caregivers is being honed in on by brands, with the infant care industry seeing a rise of preemie-specific products and services. This shift comes as brands recognize the growing value in catering to diverse sets of consumers, rather than attempting to cater to the majority alone.

Homework Question - How could your brand serve consumers with more niche needs and preferences within its area of expertise? [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
46,468 Total Clicks
Feb 17 - Nov 18
This Year and Average
Life-StagesBabies
Beauty & self-care brands target children and infants
Implications - Brands begin creating cosmetic-like toiletry products for children in the hopes of generating a loyal following from young consumers. Typically adult-oriented products like perfumes are being redesigned for younger demographics, as a way for children to get a head-start on their personal brand and experiment with their personal preferences. Brands that begin to target young consumers first, are likely to remain in the consumers’ mind and therefore more likely to holster a loyal audience.

Homework Question - How is your brand pre-planning for the future generation of consumers? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
77,536 Total Clicks
Oct 16 - Jul 18
This Year and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Goat's milk infant formulas serve as an alternative to cow's milk
Implications - For infants with allergies to cow's milk, the recent prevalence of infant formulas featuring goat's milk signals an increased appetite for hypoallergenic alternatives. Goat's milk formula serves as a nutritious alternative for parents prioritizing health and wellness for their infants, and underlines the evolution of large brands as they increasingly accommodate niche consumer needs and interests.

Homework Question - How is your brand taking into account consumers with niche interests and needs? [More]

SCORE 3.1
Popularity
Activity
Freshness
Megatrends
Patterns
52,814 Total Clicks
Oct 16 - Mar 18
Mild
Established brands expand to offer enviable style pieces for young children
Implications - As streetwear inspirations permeate all levels of contemporary fashion culture, established brands expand on their cult statuses by introducing capsule collections designed for young children. This progression speaks to the ability of brands to provide new product ranges that keep their original demographic enthralled as they age, as well as the new emphasis on youth-targeted options that broaden luxury experiences up to being family activities.

Homework Question - How can you expand the life aspirations of your brand to include the children of your valued customers? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
111,689 Total Clicks
Dec 16 - Mar 18
Warm
FashionHip FashionLife-StagesBabies
Brands offer products and services that prioritize parenting and health in tandem
Implications - Brands are now accommodating a new generation of parents that often prioritizes personal health and pre-pregnancy routines, alongside their new responsibilities as parents. This reactive shift recognizes the importance of multifunctionality in convenience, as it takes a "two birds one stone" approach to parenting while maintaining health.

Homework Question - How can your brand better accommodate the need for multifunctionality? [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
358,756 Total Clicks
May 17 - Sep 18
This Year and Warm
Trend Hunter Services
Brands are creating air quality filters to protect children from pollution
Implications - With environmental pollution being hazardous to health and only gaining intensity in populated areas, brands are beginning to create products for infants that prevent them from breathing in contaminated air. These emerging innovations come as babies are the most vulnerable population, highly susceptible to the health hazards associated with pollution. This shift reflects the widely acknowledged fact of climate change and pollution's effects, and works to cater to concerned consumers' desire for preventative products, rather than those that simply offer treatments post-consequence.

Homework Question - How can your brand contribute to positive change in its own area of interest in a way that forecasts consequences and works to prevent them? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
94,085 Total Clicks
Jul 16 - Oct 17
Warm
TechEcoLife-StagesBabies
Millennial parents ensure children are open-minded through instructional play
Implications - Millennials are notoriously globally minded, using the Internet as a way to gain insight into social issues and expose themselves to different situations to gain empathy. They want to instill the same values in their children. Toy companies are responding by crafting products and services that not only expose kids to various issues, but educate them on how to practice empathy in a tangible way.

Homework Question - How does your product or service make your customer a better person? [More]

SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
89,236 Total Clicks
Nov 16 - Oct 17
Warm
ToysYouthLife-StagesBabies
Older Millennials with children keep their careers through tech assistance
Implications - Between paying off school debt and having taken on unpaid internships and other career hardships, the older Millennial is not willing to sacrifice their career to have children. They plan to maintain both by leveraging the help of assistive technology. This goes beyond the logistics of parenting, and into productionizing qualitative aspects of parenting.

Homework Question - How can your product or service enable consumers to reach a compromise regarding more difficult parts of their lives? [More]

SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
45,911 Total Clicks
Oct 16 - Oct 17
Mild
TechLife-StagesBabies