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Small baby-focused businesses are getting their start on social media
Implications - Millennial parents are a group that is particularly responsive to social media influencers. Small businesses based in the parenting industry are taking this a step further by basing their beginnings wholly online. This is a model that mimics the cosmetics industry, fashion industry, and more lifestyle categories who've cracked the DTC model; it simultaneously establishes authenticity, and shareability. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
85,136 Total Clicks
Oct 15 - Aug 17
This Month and Warm
Life-StagesBabiesSocial Media
Baby food brands seek to assure parents of the quality of their products
Implications - Straightforward packaging on baby food both showcases brands' transparency about their products while simultaneously conveying to parents that they understand their concerns about their baby’s nutrition. Transparent labeling enables the consumer to be sure of their product selection without worrying about harmful additives. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
76,250 Total Clicks
Mar 15 - Nov 16
This Year and Warm
LifestyleFoodLife-StagesBabies
Worried parents look to keep on an eye on their children inside the womb and out
Implications - Now that Millennials have become parents, a rise in technology that helps them to keep track of their children can be seen. In addition to decreasing levels of stress many new parents feel regarding their children, these products can help them improve their parenting skills the way they would develop any other skill. This shows a convergence of digital enhancement with classic parenting skills that accommodates the digital native parent. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
106,039 Total Clicks
Aug 15 - Nov 16
This Year and Warm
Life-StagesBabies
To parallel the wellness craze, brands introduce kid-centric health aids
Implications - As Millennials enter adulthood, their tendency to prioritize personal health and wellness is reflected onto their children. This manifests specifically with probiotic supplements for developmental reasons. This signifies a new approach toward parenthood and health in general that skews toward age specificity. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
72,788 Total Clicks
Sep 14 - Nov 16
This Year and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Children are introduced to high-tech concepts like coding through low-tech means
Implications - Appealing to parents' desire to limit their children's exposure (and dependence) on technology, toy brands are offering products that teach high-tech skills without a high-tech design. Speaking to two shifts in the world of parenting, this approach offers the best of both worlds: a nostalgic, tech-free approach to toys with benefits that go beyond entertainment. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
121,106 Total Clicks
Dec 14 - Feb 17
This Year and Warm
Millennial parents seek support online when it comes to raising children
Implications - The phrase "it takes a village to raise a child" now rings even more true and is even more relevant as a new generation of parents turns to peers online to seek advice. As is the case with Millennials' purchasing decisions, Millennial parents are reviewing, researching, and contributing to their own and others' parenting styles online. This shows that Millennials will adhere to old habits as they age, prompting adaptability, not transformation, from brands they use. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
145,357 Total Clicks
Jun 15 - Sep 16
This Year and Average
Pop CultureInternetLife-StagesBabies
Infant products receive a unique re-design to appease parents tight on time
Implications - Making bath time and cleaning after toddlers a whole lot easier, brands are turning to convenient services and mess-free tactics to ease everyday routine. Offering no-rinse bath products and on-demand diaper services, brands are seeking to not only make infant care more convenient, but also more adaptable to busy lifestyles. [More]
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
42,138 Total Clicks
Dec 15 - Jul 16
Mild
LifestyleLifeYouthLife-StagesBabies
Trend Hunter Services
Infant care products incorporate premium ingredients for organic appeal
Implications - Satiating growing parental concerns over infant health and wellness, brands are turning to premium ingredients to offer more natural solutions. Integrating ingredients like coconut oil and cocoa butter into baby soaps and cleaning products, brands are utilizing ingredients typically associated with more upscale, adult tastes. This speaks to a need for not only for more natural infant care products, but also for goods that are reflective of more premium, high-end specifications. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
66,380 Total Clicks
Aug 15 - Jul 16
Average
LifestyleLife-StagesBabies
Families turn to educational experiences for a more development-focused activity
Implications - Taking a step away from technology, families are turning to cultural activities and event spaces to immerse their kids in more educational experiences. Tailoring content and design to infants and children while showcasing themes around science, art and media, attractions and pop-ups are seeking to not only engage young people, but also expose them to more elevated subject matter from an earlier age. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
398,459 Total Clicks
Feb 15 - Apr 16
Warm
WorldTravelYouthLife-StagesBabies
Brands offer imaginative stimulation through conceptual kids products
Implications - As modern parenting is increasingly defined by providing children with well-rounded development though any means necessary, brands are creating toys that specifically look to spark imagination through color theory. Whether in the form of hands-on, educational activities or conceptual packaging that forgoes labels in order to spark imagination, such efforts highlight the importance of cognitive stimulation in later childhood development. This progression speaks to the view of toys as an opportunity to provide the foundation for lifetime learning through play. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
114,711 Total Clicks
Sep 15 - Jan 16
Average
Art & DesignToysLife-StagesBabies