Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Expanded
Palate
Kids' food manufacturers are using globalized recipes to expand palates early.
4.8
Trend score
Trend
What is the Expanded Palate trend?
Expanded Palate: Kid and baby food manufacturers in North America are expanding recipes to include globalized flavors. These globally-inspired recipes expose youth to more foods and flavors early on, thus expanding their familiar palate. Children raised with expanded palates more often eat healthy, balanced diets.
Insight
The consumer insight behind the Expanded Palate trend
Younger generations of parents in North America, namely Millennials and older Gen Z, often grew up in globalized cities with countless options for cultural foods and flavors available to them. These parents want to ensure that their children not only adopt healthy diets, but are also able to enjoy the same, if not more, varieties of foods than they have. Brands are recognizing the value of expanding the palate of children early, and are launching globally-inspired kids' meals as a response.
Trend themes
Themes within the Expanded Palate trend
Three behaviours holding the trend together01
Globalized Flavor Exposure
Introducing young palates to international cuisines can reduce picky eating tendencies as they grow.
02
Health-Focused Baby Foods
Opting for organic and dairy-free options addresses rising parental concerns over nutrition and dietary restrictions.
03
Cultural Ingredient Integration
Utilizing culturally specific ingredients like shawarma spices or seaweed makes baby foods more adventurous and diverse.
Industry implications
What the Expanded Palate trend means for industry
Where the trend changes the playbookFor
Baby Food & Nutrition
Evolving to include more globally inspired recipes can help brands stand out in a competitive market.
For
Organic Foods
Demand for organic and free-from products indicates a widespread shift towards healthier, cleaner eating habits.
For
Ethnic & Specialty Foods
Exploring ethnic culinary trends in baby foods can capture the interest of modern, multicultural families.
Workshop question
How can your brand incorporate globalized flavors into its products to provide a more diverse range of options?
Trend signals
Trend signals for Expanded Palate
Trend score 4.8 out of 10, from popularity 64%, activity 56%, freshness 24%.
Popularity64%
Activity56%
Freshness24%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Expanded Palate trend
9 featured examples from May 2, 2023 to Jun 13, 2024CategoryLife-Stages
Savory Infant Food Pouches
For Aisha's Halal-Certified Baby Food Expands Young Palates Early on
Advancements in key areas including ingredient sourcing, packaging and distribution present opportunities to disrupt the infant food manufacturing industry.
CategoryLife-Stages
Spiced Vegetable Baby Purees
This Baby Food Puree Flavor Takes Cues from Shawarma
Kekoa Foods sets itself apart by introducing unique grown-up flavors in their baby food purees, creating opportunities for innovation in the baby food manufacturing industry.
CategoryLifestyle
Global Cuisine Baby Foods
Serenity Kids World Explorer Comes in Five International Flavors
Exploring innovative ways to introduce diverse and culturally-inspired products for infants and toddlers.
CategoryLife-Stages
Palate-Expanding Baby Foods
Amara Organic Released an Introduction to Textures Variety Pack
Innovative baby food manufacturers have the opportunity to capitalize on the demand for organic, textured baby food products with customizable features.
CategoryLifestyle
Free-From Toddler Snacks
These Once Upon a Farm Organic Kids Snacks Come in Three Options
These Once Upon a Farm organic kids snacks cater to the needs of parents looking for nutritious and convenient snacks for their babies and toddlers.
CategoryLifestyle
Triple-Layer Matcha Yogurts
The Collective's Strawberry Matcha Yogurt is a Multi-Textured Treat
Opportunities for disruptive innovation in the dairy industry can emerge by exploring unique flavor combinations and multi-textured yogurt products.
CategoryEco
Made-to-Order Baby Food
Indian Startup Timios Launched a "Made to Order" Fresh Baby Food Category
The advent of 'Made to Order' baby food highlights new models in the baby food manufacturing industry focused on freshness and customization.
CategoryLifestyle
Curated Kids Poké Bowls
Island Fin Poké Co. Just Added the New Signature Kids Bowl
The hospitality industry can explore creating customized menus and family-friendly meal packages to cater to diverse dining preferences.
CategoryLifestyle
Korean Seaweed-Based Baby Foods
Kooding's 'Maeil Mammameal' is Available with Bulk Discounts
The baby food manufacturing industry could leverage seaweed as an innovative ingredient to create nutritionally rich and flavorful products for infants.
