Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Natural
Baby
New toddler skincare lines are made with vegan-certified ingredients.
5.1
Trend score
Trend
What is the Natural Baby trend?
Natural Baby: Skincare brands for toddlers are launching new vegan-certified collections. These products are made with natural, plant-based ingredients that are gentle and nourishing for delicate skin. Brands emphasize the ethical and environmental benefits of choosing vegan skincare products for babies.
Insight
The consumer insight behind the Natural Baby trend
Consumers are increasingly concerned about the ethical and environmental impact of their cosmetics choices. These consumers are aware of the animal testing and exploitation involved in many conventional skincare products, as well as the harmful effects of synthetic and animal-derived ingredients, leading to a preference for vegan and cruelty-free skincare products for themselves and their families. Brands are catering to these demands with vegan products with specialized collections for babies.
Trend themes
Themes within the Natural Baby trend
Three behaviours holding the trend together01
Vegan Baby Skincare
Skincare brands are innovating with vegan-certified collections for toddlers using natural, plant-based ingredients that promote ethical and environmental benefits.
02
Eco-Conscious Packaging
Companies are reengineering product packaging to reduce plastic content and use recyclable materials, reflecting a commitment to sustainability.
03
Ingredient Transparency
There is a growing emphasis on transparency regarding ingredients, with brands ensuring products are free from harmful substances and clearly listing all components to gain consumer trust.
Industry implications
What the Natural Baby trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The skincare sector is witnessing a shift towards clean beauty products that are vegan, cruelty-free, and made with natural ingredients.
For
Baby Care Industry
The baby care market is expanding to include eco-friendly, non-toxic, and organic product lines catering to conscientious parents.
For
Sustainable Packaging Industry
Packaging manufacturers are innovating with materials and designs that significantly reduce environmental impact while meeting consumer expectations for sustainability.
Workshop question
How could your brand ensure its products or services appeal to consumers with ethical concerns surrounding production systems?
Trend signals
Trend signals for Natural Baby
Trend score 5.1 out of 10, from popularity 71%, activity 61%, freshness 22%.
Popularity71%
Activity61%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Natural Baby trend
4 featured examples from Feb 6 to Mar 12, 2024CategoryLife-Stages
Vegan-Certified Baby Skincare Lines
'Birch Baby' Products are Vegan and 100% Fragrance-Free
Baby care industry presented with the opportunity to expand offerings to include vegan, cruelty-free, and EWG verified products.
CategoryEco
Eco-Friendly Baby Lotions
Earth Friendly Baby Released a Soothing Lotion in Chamomile
The baby care industry can explore opportunities to develop more eco-friendly and natural skincare products to meet the growing demand for safe and gentle options for babies.
CategoryEco
All-Vegan Toddler Skincare Lines
BioLove Baby is a Line of Organic and Vegan-Certified Products
Potential for growth in the market for baby care products featuring organic and vegan options for health-conscious parents.
CategoryLife-Stages
No-Rinse Baby Cleansers
The Mustela No-Rinse Baby Cleansing Water is Gentle and Effective
The baby skincare industry can explore disruptive innovation opportunities by introducing rinse-free, natural ingredient-based products to simplify and improve the skincare routin…
