Cosmetic and self-care brands are catering their bath products to kids
Trend - Brands in the cosmetic and beauty industry are offering their products to kids to mimic adult spa rituals. These products transform the bath time experience into a relaxing and sensory-focused activity to help kids feel pampered.
Insight - Throughout the pandemic, adult consumers have altered their lifestyles to focus more on self-care through home spa solutions and mindful practices. The stress of the last two years has taken a toll on kids as well as adults. Because of this, parents and guardians are looking for wellness products and services geared toward kids to mitigate stress and practice wellness rituals together.
Insight - Throughout the pandemic, adult consumers have altered their lifestyles to focus more on self-care through home spa solutions and mindful practices. The stress of the last two years has taken a toll on kids as well as adults. Because of this, parents and guardians are looking for wellness products and services geared toward kids to mitigate stress and practice wellness rituals together.
Workshop Question - How is your brand adapting to shifts in consumer lifestyles?
Trend Themes
1. Kid Self-care Products - Brands in the beauty industry are offering wellness products and DIY kits to kids to practice wellness rituals as a response to the increased need for self-care during the pandemic.
2. Interactive Bath Products - Bath products with sensory and interactive elements are increasingly popular among kids and families as they create unique and engaging experiences beyond traditional bath times.
3. DIY Kits - DIY kits are increasing in popularity among brands to stimulate kids' creativity in the comfort of their homes, while creating bonding opportunities among families.
Industry Implications
1. Beauty and Personal Care Industry - Offering wellness products and DIY kits to kids as part of the trend toward self-care.
2. Toy and Game Industry - Interactive, sensory-focused bath products and DIY kits are increasingly popular and offer unique sensory experiences for kids.
3. Craft and Hobby Industry - DIY kits for creating bath products are increasing in popularity among families looking for creative activities at home.
7 Featured, 63 Examples:
92,841 Total Clicks
Date Range:
Mar 21 — Feb 24
Trending:
Warm
Consumer Insight Topics:
