Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Kids
Spa
Cosmetic and self-care brands are catering their bath products to kids.
4.4
Trend score
Trend
What is the Kids Spa trend?
Kids Spa: Brands in the cosmetic and beauty industry are offering their products to kids to mimic adult spa rituals. These products transform the bath time experience into a relaxing and sensory-focused activity to help kids feel pampered.
Insight
The consumer insight behind the Kids Spa trend
Throughout the pandemic, adult consumers have altered their lifestyles to focus more on self-care through home spa solutions and mindful practices. The stress of the last two years has taken a toll on kids as well as adults. Because of this, parents and guardians are looking for wellness products and services geared toward kids to mitigate stress and practice wellness rituals together.
Trend themes
Themes within the Kids Spa trend
Three behaviours holding the trend together01
Kid Self-Care Products
Brands in the beauty industry are offering wellness products and DIY kits to kids to practice wellness rituals as a response to the increased need for self-care during the pandemic.
02
Interactive Bath Products
Bath products with sensory and interactive elements are increasingly popular among kids and families as they create unique and engaging experiences beyond traditional bath times.
03
DIY Kits
DIY kits are increasing in popularity among brands to stimulate kids' creativity in the comfort of their homes, while creating bonding opportunities among families.
Industry implications
What the Kids Spa trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care Industry
Offering wellness products and DIY kits to kids as part of the trend toward self-care.
For
Toy and Game Industry
Interactive, sensory-focused bath products and DIY kits are increasingly popular and offer unique sensory experiences for kids.
For
Craft and Hobby Industry
DIY kits for creating bath products are increasing in popularity among families looking for creative activities at home.
Workshop question
How is your brand adapting to shifts in consumer lifestyles?
Trend signals
Trend signals for Kids Spa
Trend score 4.4 out of 10, from popularity 59%, activity 51%, freshness 21%.
Popularity59%
Activity51%
Freshness21%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Kids Spa trend
7 featured examples from Mar 4, 2021 to Feb 1, 2024CategoryFashion
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
The beauty and personal care industry can tap into the trend of personalized selfcare routines and engage Gen Alpha consumers.
CategoryLife-Stages
DIY Bath Bomb Kits
Lush Cosmetics' Do-It-Yourself Bath Bombs Entertain Kids During Lockdown
Brands in the beauty and personal care industry can create customized products and DIY kits to meet the growing demand for at-home and customizable beauty products.
CategoryFashion
Colorful Kids Bath Bombs
Rowdy Rainbow Bath Bombs Create a Sensory Bath Time Experience for Kids
The bath and beauty industry can benefit from developing more cruelty-free and vegan products that focus on creating sensory experiences, unique marketing tools and developing new…
CategoryLifestyle
Gummy Bear Bubble Baths
Mr. Bubbles Celebrates National Bubble Bath Day with a New Product
Explore how the personal care industry is embracing fruity scented bubble baths and unique packaging to enhance consumer experiences.
CategoryLifestyle
Bubble Bath Powders
Mr. Bubble's Limited-Edition Powder Bubble Bath Features Retro Packaging
There is a growing market for bath and body products that offer a luxurious experience while also being affordable and safe for sensitive skin.
CategoryLife-Stages
Kid-Friendly Fizzing Bath Tablets
The Mr. Bubble Fizzy Tub Colors Come in Six Different Shades
Opportunity for creating fun and educational toiletries catered towards children.
CategoryArt & Design
DIY Bath Bomb Kits
Caribou Gifts Debuted the 'DIY Bath Bomb Making Kit' for Interactive Fun
The beauty and personal care industry can create DIY kits using natural ingredients to meet the increasing demand for at-home self-care products.
