Baby food brands are using seaweed extract for developmental health reasons
Trend - Brands in the baby food industry have begun using hydrocolloids typically found in seaweed and algae. These extracts offer alternative, organic, plant-based sources of nutrients like DHA. This contributes to a sustainable industry while reducing costs due to the availability of algae.
Insight - Consumers with children are increasingly turning to natural baby foods, formulas, and milks. Each year the organic baby food industry grows by more than 10%, showing that there is an evergreen demand for healthy baby products. These consumers want to ensure their offspring grow up with the benefits of a natural diet, rather than risk using heavily processed foods as a cost-saving measure. As such, there is a real demand for brands to release affordable organic baby foods.
Insight - Consumers with children are increasingly turning to natural baby foods, formulas, and milks. Each year the organic baby food industry grows by more than 10%, showing that there is an evergreen demand for healthy baby products. These consumers want to ensure their offspring grow up with the benefits of a natural diet, rather than risk using heavily processed foods as a cost-saving measure. As such, there is a real demand for brands to release affordable organic baby foods.
Workshop Question - How could your brand incorporate organic and plant-based ingredients without raising costs to better address the growing needs of the modern consumer?
Trend Themes
1. Use of Seaweed Extract in Baby Food - Baby food brands use hydrocolloids found in seaweed and algae to provide nutrients, contributing to sustainability and cost reduction.
2. Demand for Plant-based Baby Products - Consumers with children are increasingly turning to natural, organic baby foods and formulas.
3. Inclusion of Algae in Baby Formulas - Algae is being used to provide essential nutrients in infant formulas and purees that are plant-based, dairy-free, and organic.
Industry Implications
1. Organic Baby Food Industry - There is a growing demand for natural, organic baby foods and formulas.
2. Plant-based Food and Beverage Industry - The use of plant-based ingredients in baby food supports sustainability and contributes to a healthier diet.
3. Infant Formula Market - Innovations such as algae-based formulas and purees present disruptive opportunities in the infant formula market.
4 Featured, 31 Examples:
24,306 Total Clicks
Date Range:
May 23 — May 23
Trending:
This Year and Mild
Consumer Insight Topics:
