Category
Fashion
Expressive Timekeeping
Trend cluster
Category
Seaweed
Formula
Baby food brands are using seaweed extract for developmental health reasons.
4.0
Trend score
Trend
What is the Seaweed Formula trend?
Seaweed Formula: Brands in the baby food industry have begun using hydrocolloids typically found in seaweed and algae. These extracts offer alternative, organic, plant-based sources of nutrients like DHA. This contributes to a sustainable industry while reducing costs due to the availability of algae.
Insight
The consumer insight behind the Seaweed Formula trend
Consumers with children are increasingly turning to natural baby foods, formulas, and milks. Each year the organic baby food industry grows by more than 10%, showing that there is an evergreen demand for healthy baby products. These consumers want to ensure their offspring grow up with the benefits of a natural diet, rather than risk using heavily processed foods as a cost-saving measure. As such, there is a real demand for brands to release affordable organic baby foods.
Trend themes
Themes within the Seaweed Formula trend
Three behaviours holding the trend together01
Use of Seaweed Extract in Baby Food
Baby food brands use hydrocolloids found in seaweed and algae to provide nutrients, contributing to sustainability and cost reduction.
02
Demand for Plant-Based Baby Products
Consumers with children are increasingly turning to natural, organic baby foods and formulas.
03
Inclusion of Algae in Baby Formulas
Algae is being used to provide essential nutrients in infant formulas and purees that are plant-based, dairy-free, and organic.
Industry implications
What the Seaweed Formula trend means for industry
Where the trend changes the playbookFor
Organic Baby Food Industry
There is a growing demand for natural, organic baby foods and formulas.
For
Plant-Based Food and Beverage Industry
The use of plant-based ingredients in baby food supports sustainability and contributes to a healthier diet.
For
Infant Formula Market
Innovations such as algae-based formulas and purees present disruptive opportunities in the infant formula market.
Workshop question
How could your brand incorporate organic and plant-based ingredients without raising costs to better address the growing needs of the modern consumer?
Trend signals
Trend signals for Seaweed Formula
Trend score 4.0 out of 10, from popularity 66%, activity 40%, freshness 16%.
Popularity66%
Activity40%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seaweed Formula trend
4 featured examples from May 12 to May 13, 2023CategoryEco
Kid Classic Milk Formulas
Kendamil Stage 3 is Perfect for Infants Between 12 - 36 Months
With the increasing demand for organic and sustainable products, there is an opportunity to disrupt the baby formula industry by developing products that prioritize these values.
CategoryEco
Algae-Infused Baby Formulas
Bebe M's Follow On Formula Features Rice Protein and Algae EPA/DHA
Companies in the infant nutrition industry can leverage the trend towards plant-based and organic alternatives to expand their portfolio and appeal to a broader customer base.
CategoryLifestyle
Organic Baby Puree Packs
Cerebelly Crafts its Organic Purees with DHAs from Seaweed Extract
Providing more diverse and nutrient-packed options for parents searching for the highest quality baby food products.
CategoryLifestyle
Algae-Based Baby Formulas
Premibio Primerice Offers Plant-Based Infant Formula
The infant formula industry could benefit from integrating algae-based and plant-based options to meet the growing demand for diverse and inclusive dietary options for infants.
