Category
Lifestyle
Festive Fusions
Trend cluster
Category
Electrostatic
Disinfection
Advanced home sanitation products provide long-term disinfection.
5.6
Trend score
Trend
What is the Electrostatic Disinfection trend?
Electrostatic Disinfection: While many consumers are familiar with traditional forms of sanitation, such as alcohol-based cleaning products, the pandemic caused more people to get familiar with contactless, electrostatic sprayers for disinfection. These are advanced tools that create barriers against harmful bacteria
Insight
The consumer insight behind the Electrostatic Disinfection trend
The pandemic caused more importance than ever to be placed on sanitation. From hand sanitizer to medical masks, consumers are now more familiar than ever with critical sanitization practices. With lockdowns creating the perception that the home is a clean, safe sanctuary, many customers have researched new ways to maintain home cleanliness without investing too much time or money. Brands are responding to this by repurposing industrial sanitization technologies for the home.
Trend themes
Themes within the Electrostatic Disinfection trend
Three behaviours holding the trend together01
Home Sanitation
The pandemic has created an emphasis on the importance of cleanliness and sanitation in the home, leading to an increase in demand for advanced home sanitation products.
02
Electrostatic Sprayers
Electrostatic sprayers are becoming increasingly popular due to their efficiency, efficacy, and versatility in disinfecting hard-to-reach areas.
03
Affordable Disinfection Solutions
There is a growing demand for more affordable and accessible electrostatic sprayers, leading to the creation of more cost-effective and user-friendly options.
Industry implications
What the Electrostatic Disinfection trend means for industry
Where the trend changes the playbookFor
Home Cleaning Products
Home cleaning product manufacturers can innovate and adapt to consumer preferences for safer and more efficient home sanitation solutions, such as electrostatic sprayers.
For
Industrial Cleaning & Sanitation
Industrial cleaning and sanitation companies can repurpose their existing technologies and services for home use, creating new business opportunities for themselves.
For
DIY/Home Improvement
DIY/home improvement retailers can offer electrostatic sprayers and other home disinfection solutions to appeal to consumers looking for affordable options to maintain sanitation at home.
Workshop question
How can your brand address the increased importance of home sanitation in the post-pandemic world, while also keeping cost and time investment in mind?
Trend signals
Trend signals for Electrostatic Disinfection
Trend score 5.6 out of 10, from popularity 83%, activity 71%, freshness 16%.
Popularity83%
Activity71%
Freshness16%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Electrostatic Disinfection trend
4 featured examples from May 2, 2023CategoryArt & Design
Accessible Electrostatic Sprayers
The RYOBI 18V One+ Starts at a Fraction of its Competitions Cost
The RYOBI 18V One+ provides an affordable and accessible option for home disinfection, offering ample opportunities for businesses in the home cleaning industry.
CategoryTech
Electrostatic Surface Sprayers
Victory Innovations Uses Electrostatic Energy to Power its Sprayers
Companies in the disinfection services industry have an opportunity to adopt more efficient and effective cleaning methods through electrostatic surface spraying technology.
CategoryLifestyle
Industrial-Grade Electrostatic Sprayers
The EMist EPIX360 Uses Proprietary Technology to Disinfect
The healthcare industry can benefit from using the EMist EPIX360 for disinfecting medical equipment and facilities.
CategoryLifestyle
Home Disinfectant Sprays
ByoPlanet's MS-700 Electrostatic Sprayer uses Charges to Attract Droplets
Manufacturers in the disinfectant industry have the opportunity to create more efficient and effective solutions for consumers through the use of electrostatic sprayer technology.
