Menstrual
Sanitation

Menstrual Sanitation: While single-use pads and tampons are convenient, more consumers are opting for reusable alternatives for cost and environmental reasons. These products require extra care to be safe and effective, so brands are incorporating sanitization features and add-ons that ensure correct use and optimal health.

Consumers who are affected by period poverty, or those who are trying menstrual care habits/products that are unfamiliar to them, want brands to address the learning curve that comes with these products. Additionally, the push for eco products combined with pandemic-prompted changes in hygiene habits have influenced purchase decisions in this space--creating opportunity for brands to build customer loyalty by addressing all these concerns in one product or collection.