Category
Business
Ritual Sampling
Trend cluster
Category
Ultrasonic
Vegetable
Brands are creating ultrasonic fridge purifiers to extend shelf life.
6.3
Trend score
What's Happening
What is the Ultrasonic Vegetable trend?
Ultrasonic Vegetable: Brands are creating ultrasonic purifiers that extend the shelf life of fruits and vegetables. These purifiers use ultrasonic waves to kill bacteria that grow on food during spoilage significantly more effectively than washing with water, saving customers money and reducing food waste.
Insight
The consumer insight behind the Ultrasonic Vegetable trend
With food prices rising at sharp rates due to inflation and other economic factors, the average consumer can not afford to have food spoil before it is eaten. These customers want food to be readily available for cooking, meaning they do not want to freeze food to extend its life. As a result, these customers turn to technological solutions that can preserve foods for longer without requiring extra prep time or work when the food is needed.
Evidence
Examples of the Ultrasonic Vegetable trend
CategoryTech
Smart Fridge Purifiers
Vitesy's 'Shelfy' Extends the Shelf Life of Fruits and Vegetables
Companies in the food and beverage industry can explore the use of nanomolecular photocatalytic technology to develop innovative solutions that address food waste.
CategoryTech
Refrigerator Air Purifiers
The pureAir FRIDGE Food Shelf Life Extender is Compact
Opportunities for appliance manufacturers to introduce compact and energy-efficient products to meet the needs of modern consumers.
CategoryBusiness
Ultrasonic Food Detoxifiers
MIRA Safety's DTX-1 Cleans Food 20x Better than Water
The introduction of ultrasonic food purifiers and food detoxifiers provides a disruptive innovation opportunity for the household technology industry to create more efficient and…
CategoryLifestyle
Ultrasonic Food Purifiers
SOUNDWAY's Ultrasonic Purifier Decontaminates Food in 10 Minutes
The Ultrasonic Purifier offers opportunities for innovation in food technology by creating new, more efficient methods for sanitizing and purifying food.
Workshop question
How could your brand leverage technology to ease consumers' inflation woes?
Trend themes
Themes within the Ultrasonic Vegetable trend
Three behaviours holding the trend together01
Ultrasonic food purifiers
As a continuation of the trend, ultrasonic food purifiers are becoming increasingly popular for reducing food waste and extending the shelf life of food using ultrasonic waves technology.
02
Smart purifiers
Brands are creating smart purifiers that monitor and maintain the interior environment of the fridge to reduce ethylene gas inside and prevent food from spoiling by reducing bacteria on food surfaces.
03
Food detoxifiers
A new advancement in ultrasonic tech is food detoxifiers. While containing some of the same technology as regular ultrasonic devices, these can also rapidly accelerate oxidation and other processes to eliminate contaminants from food more effectively than regular purifiers.
Industry implications
What the Ultrasonic Vegetable trend means for industry
Where the trend changes the playbookFor
Kitchen Appliances
As the market for food-purifying devices grows brands in the kitchen appliances industries have an excellent opportunity to innovate new technologies for purifying and detoxifying food.
For
Consumer electronics
As consumers become more health-conscious, there is a growing need for consumer electronics brands to produce products like food detoxifiers and ultrasonic purifiers that sanitize and eliminate food contaminants while reducing food waste.
For
Food and beverage
More and more consumers are storing fresh produce for longer periods in refrigerators. To address this trend, food and beverage industries can develop innovative packaging solutions, like fruits and veggies bags with ultrasonic technology incorporated that prevent bacterial contamination from the beginning.
Trend signals
Trend signals for Ultrasonic Vegetable
Trend score 6.3 out of 10, from popularity 92%, activity 82%, freshness 15%.
Popularity92%
Activity82%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
