Category
Lifestyle
Assisted Choices
Trend cluster
Category
Organic
Energy
Brands are launching all-natural energy drinks as healthy alternatives.
4.9
Trend score
Trend
What is the Organic Energy trend?
Organic Energy: Brands in the food and beverage industry are launching energy drinks made with organic recipes. These energy drinks take what are typically considered unhealthy products and redefine them as healthy alternatives. These drinks provide natural caffeine supplements to health-focused consumers.
Insight
The consumer insight behind the Organic Energy trend
As more consumers place a focus on health and continue to influence those around them, the wellness industry has found room to grow into more everyday food and beverage products. These consumers are drawn to drinks with zero-sugar, organic, and plant-based labels, while they stay away from processed, unhealthy products. This has created a space in the market for new brands and products to emerge that diversify the market, offering natural, healthy versions of commonly unhealthy foods.
Trend themes
Themes within the Organic Energy trend
Three behaviours holding the trend together01
Organic Energy Drinks
Brands are launching all-natural energy drinks as healthy alternatives, providing natural caffeine supplements to health-focused consumers.
02
Functional Sparkling Water
Brands are infusing sparkling water with added functional benefits like prebiotics and collagen for a guilt-free, refreshing and bubbly drink that delivers a boost of energy.
03
Plant-Based Energy Drinks
Brands are developing energy drinks derived from plant-based sources to offer a more organic and sustained energy boost.
Industry implications
What the Organic Energy trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The health focus trend disrupting the food and beverage industry presents a space for brands to promote natural, healthy versions of commonly unhealthy foods.
For
Wellness
As consumers place a focus on health, the wellness industry has found room to grow into more everyday food and beverage products.
For
Energy Drinks
Within the energy drink industry, brands are attempting to differentiate themselves with labels like zero-sugar, organic, and plant-based.
Workshop question
How could your brand redefine existing products in the wake of modern consumer trends?
Trend signals
Trend signals for Organic Energy
Trend score 4.9 out of 10, from popularity 74%, activity 59%, freshness 15%.
Popularity74%
Activity59%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Organic Energy trend
5 featured examples from Jan 24, 2022 to Apr 16, 2023CategoryBusiness
Organic Zero-Sugar Energy Drinks
'Machu Picchu Energy' Has Debuted Its First Drink Collection
Machu Picchu Energy's new line of drinks can disrupt the energy drinks industry by catering to the growing demand for healthier energy drinks options.
CategoryLifestyle
Plant-Based Energy Drinks
Ellianos Coffee Just Debuted New Ellianos Edge Energy Drinks
Energy drink companies can explore new energy sources, create new flavors and invest in plant-based products to cater to consumers for more sustainable, healthier options.
CategoryLifestyle
Organic Fruit-Flavored Energy Drinks
GURU Organic Energy Launch GURU Theanine Fruit Punch
The development of organic energy drinks with natural ingredients presents an opportunity to disrupt the energy drink industry with a focus on healthier options.
CategoryLifestyle
Yaupon Energy Drinks
Rambler Yaupon Energy Shares a Sustainable, Ancient Natural Caffeine Source
Opportunity to disrupt the energy drink market by creating plant-based energy drinks using sustainable, ancient sources of natural caffeine like yaupon.
CategoryLifestyle
Functional Sparkling Water
Sparkling Pick-Me-Up is Infused with Collagen & Prebiotics
The beverage industry can explore the potential of creating functional sparkling water products that come in convenient packaging to appeal to on-the-go consumers
