Ellianos Coffee is giving consumers a refreshing new way to kickstart their morning with the launch of its new Ellianos Edge energy drinks.
Available as of April 17th at all 32 of Ellianos' 32 locations, the new Ellianos Edge drinks are a plant-based take on an energy drink. The drinks are specifically made from a unique energy concentrate derived from plant-based sources. The brand says that the natural source of energy helps to offer a more organic and sustained energy boost. As Greg Pruitt, VP of Marketing & Strategic Communications at Ellianos, explains, "Whether you're a coffee lover or not, you can enjoy the benefits of our Ellianos Edge energy drinks. By offering a plant-based energy drink, we are catering to the growing demand for healthier and more sustainable options."
Best of all, the new Ellianos Edge comes in six exciting flavors: Razzleberry, Green Apple, Ocean Mist, Orangesicle, Piña Colada, and Mango Tango.
Image Credit: Ellianos Coffee
Key Themes Behind This Trend
- Plant-based Energy Drinks
- Energy Drink industry should continue to innovate and improve their products to cater to the growing demand for plant-based and healthy options, especially among younger consumers.
- Flavored Energy Drinks
- The energy drink market should focus on creating unique and exciting flavors to cater to consumers looking for new and refreshing options.
- Sustainable Energy Drinks
- Energy drink companies should continue to explore alternative energy sources beyond caffeine to create more sustainable energy drinks that cater to consumers mindful of their carbon footprint.
Where This Applies
- Energy Drink Industry
- Energy drink companies can explore new energy sources, create new flavors and invest in plant-based products to cater to consumers for more sustainable, healthier options.
- Plant-based Beverage Industry
- Companies in the plant-based beverage industry should consider creating more energy drink options to capitalize on the trend toward healthier and sustainable drinks.
- Fast-food and Convenience Stores
- Fast-food and convenience stores have the potential to create unique energy drinks to attract and retain consumers who have become more health-conscious with an increased demand for plant-based and more sustainable options.
