Category
Eco
Power Modularity
Trend cluster
Category
Resin
Packaging
Brands are using upcycled food-grade resin for CPGs and personal care packaging.
4.8
Trend score
Trend
What is the Resin Packaging trend?
Resin Packaging: Brands are turning to food-grade resin packaging for its low environmental impact, its comparable performance to unsustainable packaging, and its affordability. These packaging solutions make products more appealing to consumers as brands can market the sustainability of the product inside as well as its packaging.
Insight
The consumer insight behind the Resin Packaging trend
While consumers are increasingly drawn to sustainability across numerous industries, the food & beverage and beauty industries are especially scrutinized for their environmental impacts. Consumers in these spaces not only vote with their dollars against brands that remain using unsustainable or animal-cruel methods, but are also willing to boycott products that fall into these categories. This places pressure on brands in the space to transform traditionally unsustainable packaging, such as plastic bottles, with newer, more eco-friendly materials.
Trend themes
Themes within the Resin Packaging trend
Three behaviours holding the trend together01
Upcycled Resin Packaging
As consumers become increasingly conscious of sustainability, brands are shifting towards more eco-friendly packaging solutions, such as upcycled food-grade resin, to reduce environmental impact.
02
Concentrated and Tailored Formulations
There is a growing trend in the beauty industry for customizable and concentrated formulations that allow consumers to personalize their beauty routines according to their specific needs, presenting opportunities for brands to offer more tailored and innovative products.
03
Recycling and Recycled Plastic Materials
Companies are investing in the development and use of recycling and recycled plastic materials to reduce waste and decrease reliance on virgin plastics, presenting opportunities for more eco-friendly and sustainable packaging solutions.
Industry implications
What the Resin Packaging trend means for industry
Where the trend changes the playbookFor
Packaging Industry
As industries across the board focus on becoming more sustainable, there is a growing need for packaging solutions that reduce waste and reliance on unsustainable materials, presenting opportunities for innovative and eco-friendly packaging solutions.
For
Beauty Industry
With consumers increasingly interested in sustainable and eco-friendly beauty products, the beauty industry has a growing opportunity to offer more customized and eco-friendly products, as well as to shift towards more sustainable packaging solutions.
For
Food and Beverage Industry
As consumers become more environmentally conscious, there is a growing demand for sustainable and eco-friendly food and beverage packaging solutions, presenting opportunities for more eco-friendly packaging materials and solutions.
Workshop question
How could your brand better address the concerns of the eco-conscious consumer?
Trend signals
Trend signals for Resin Packaging
Trend score 4.8 out of 10, from popularity 70%, activity 59%, freshness 16%.
Popularity70%
Activity59%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Resin Packaging trend
7 featured examples from Apr 22, 2021 to Mar 6, 2023CategoryBusiness
Resin Packaging Solutions
NEXTLOOPP Completed a Trial of its 'PPristine' Resin Packaging
PPristine's high-quality recycled resin suitable for use in food packaging applications can disrupt the traditional market for virgin PP packaging.
CategoryFashion
Concentrated Shampoo Boosters
GE Beauty's Boosters Add Benefits to Shampoo & Conditioners
Haircare brands can develop booster products that allow customers to personalize their haircare routines and address their specific needs.
CategoryEco
Low-Impact Beauty Packaging
Albéa's Recycled Makeup & Skincare Packs Reduce Environmental Impact
The beauty packaging industry has an opportunity to expand its offerings to include more sustainable and low-impact solutions, such as incorporating post-consumer recycled plastic…
CategoryEco
Recyclable Resin Bottles
Lumene Utilizes Eastman's Molecularly Recycled Bottle for its Skincare
The beauty and cosmetics industry can benefit from implementing environmentally sustainable packaging solutions and exploring the use of recycled materials.
CategoryEco
PET Resin Bottles
Loop Industries and L’Occitane en Provence Launch a New Sustainability Initative
The personal care industry can benefit from using sustainable packaging, to reduce environmental impact and attract consumers who prioritize sustainability in products they purcha…
CategoryEco
Eco-Conscious Mineral Sunscreens
Stream2Sea's Sunscreens Boasts EcoSafe Zinc™ & WetBoost™ Tech
Companies in the skincare industry can explore the trend towards natural and eco-friendly ingredients, as well as cruelty-free and vegan products, to develop new offerings that al…
CategoryEco
Recycled Resin Packaging Solutions
The Gunze GEOPLAS HCT3 Heat-Shrinkable Film is Eco-Friendly
The food and beverage industry can benefit from using the Gunze GEOPLAS HCT3 heat-shrinkable film as an eco-friendly and effective packaging and labeling solution.
