Aveeno® boasts a gentle baby sunscreen that is water- and sweat-resistant in two application options—a squeezable tube and a stick version which is ideal for on-the-go touch-ups. As the summer months trickle in, it is extremely important to protect our skin and that of our loved ones from harmful UVA/UVB rays. The Baby Sensitive Skin Sunscreen SPF 50 is a mineral sunscreen with naturally sourced zinc oxide and colloidal oatmeal. The formula is completely free of ingredients such as parabens, fragrance, and phthalates. The brand has made sure to create a formula that is highly gentle and suitable for sensitive skin. The baby sunscreen by Aveeno® is also hypoallergenic and oil-free. Because of all of these considerations, the product is recommended by pediatricians, as the brand notes.
Image Credit: Aveeno
Key Themes Behind This Trend
- Gentle Sunscreens for Sensitive Skin
- The rise in demand for sunscreen products that are gentle and safe for sensitive skin presents an opportunity for brands to develop more innovative products in this category.
- Mineral-based Sunscreens
- The increasing awareness about the harmful effects of chemical sunscreens and the shift towards natural and organic ingredients presents an opportunity for brands to develop more mineral-based sunscreens.
- On-the-go Sun Protection
- The trend of people being more outdoorsy and active presents an opportunity for brands to develop more on-the-go and hassle-free sun protection products, such as stick and spray sunscreens.
Where This Applies
- Beauty and Personal Care
- Companies in the beauty and personal care industry can develop new and innovative gentle sunscreen products using natural and organic ingredients to meet the growing demand for safe sun protection.
- Baby Care
- The baby care industry can focus on developing and promoting gentle & hypoallergenic sunscreens for children to provide safe sun protection for sensitive skin.
- Outdoor Sports and Activities
- The outdoor sports and activities industry can invest in developing more practical and easy-to-use sun protection products, such as stick and spray sunscreens for on-the-go protection, to cater to their active customer base.
