Brands are launching apps that allow parents to rent baby equipment
Trend - Brands are launching apps that allow parents to rent baby equipment for short periods of time rather than purchasing the items and trying to resell them afterward. These apps are ideal for parents traveling or looking for cost-effective solutions.
Insight - The cost of raising a child can be very strenuous for parents, especially since the items needed are quickly outgrown. Many parents are looking for affordable ways to reduce their consumption and costs that meet their needs at different milestones. These consumers value collaborative consumption models and will flock to brands that offer services designed for their lifestyle.
Insight - The cost of raising a child can be very strenuous for parents, especially since the items needed are quickly outgrown. Many parents are looking for affordable ways to reduce their consumption and costs that meet their needs at different milestones. These consumers value collaborative consumption models and will flock to brands that offer services designed for their lifestyle.
Workshop Question - How can your brand support consumers looking to reduce their consumption?
Trend Themes
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Collaborative Consumption Models — Consumers value collaborative consumption models and prefer services that are designed for their lifestyle, rather than owning costly and quickly outgrown items.
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Sharing Economy Preferences — Millennial and Gen Z parents are accustomed to the sharing economy because they prefer to save costs while still receiving quality items.
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Accessible, Cost-effective Baby Gear Rentals — Parents are seeking cost-effective ways to lessen the burden of parenting, especially while traveling. It is important to offer flexible, affordable, and safe baby gear rental services.
Industry Implications
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Collaborative Consumption — Brand professionals can explore the sharing economy and collaborative consumption models to offer cost-effective and eco-friendly services to parents.
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Travel and Tourism — Travel and tourism professionals can partner with baby gear rental companies to offer inclusive and family-friendly travel experiences.
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Childcare and Parenting — Professionals in the childcare and parenting industry can leverage this trend to offer affordable, safe, and flexible baby gear rental services to parents in need.
4 Featured, 31 Examples:
77,398 Total Clicks
Date Range:
Jun 20 — Aug 21
Trending:
Warm
Consumer Insight Topics:
