This Blake Lively baby bag -- called the 'James Bag' after her daughter -- is made out of premium leather and prices at $860.
Earlier this year, the bombshell blond celebrity launched a 'Goop'-esque lifestyle blog called Preserve. The site features all-natural skincare products, delectable handmade and organic treats and Lively's curated style finds. The Gossip Girl star also occasionally teams up with a designer to create a unique item for Preserve.
The Blake Lively baby bag is a collaboration between Lively and Sandast, a small-scale quality leather goods brand. It's made from premium Horween leather and lined in a premium plaid pattern. It features a RiRi zipper imported from Switzerland and it's handcrafted and distressed in the USA. The James Bag comes in two color options: blue and cognac.
Key Themes Behind This Trend
- Premium Celebrity Collaborations
- Opportunity for small-scale quality brands to collaborate with celebrities and create unique products.
- Luxury Diaper Bags
- Increasing demand for high-end diaper bags made with premium materials and stylish designs.
- Celebrity Lifestyle Brands
- Celebrities launching their own lifestyle brands to curate and promote products that align with their personal style.
Where This Applies
- Fashion and Accessories
- Opportunity for fashion brands to create luxury diaper bags in collaboration with celebrities.
- Baby and Parenting
- Growth in the market for high-end diaper bags as parents seek stylish and functional options.
- E-commerce and Retail
- Opportunity for online retail platforms to showcase and sell celebrity-endorsed lifestyle products.
