'Do Plants' is a new campaign form Silk that taps celebrities like Venus Williams and DJ Khaled to show the power of plant-based foods. The brand's Very Vanilla Soymilk is a fixture of the 'Jump' commercial, which is supported by the tennis star, who says: "strong is good." A second video in Silk's Do Plants initiative involves DJ Khaled, who is shown preparing a Silk Almond Milk smoothie.
While there have been many celebrity endorsements for unhealthy beverages, the start of this Do Plants initiative from Silk could mark the turning of a new leaf for the public's perception of plant-based beverages. This is particularly true since the sales of non-dairy milks have been surpassing traditional cow's milk beverages in many supermarkets as of late.
What's Driving This Trend
- Celebrity Plant-based Campaigns
- Using celebrity endorsements to promote plant-based food and drink products.
- Rise of Non-dairy Milks
- Non-dairy milks becoming more popular and potentially shifting consumer preferences for healthier plant-based alternatives.
- Health-conscious Beverages
- Increased demand for plant-based beverages and health-conscious alternatives to traditional options.
Who This Affects Most
- Food and Beverage
- Opportunities for companies to develop and market more plant-based food and drink options to meet consumer demand.
- Advertising and Marketing
- Opportunities for marketing and ad agencies to use celebrity endorsements and health-conscious messaging to promote products.
- Retail
- Opportunities for retailers to stock and promote more plant-based beverage alternatives to traditional cow's milk products.
