Category
Lifestyle
Sweet Redirect
Trend cluster
Category
Oral Care
2.0
Oral health takes a unique shift into alternative cleaning and whitening formats.
2.4
Trend score
What's Happening
What is the Oral Care 2.0 trend?
Oral Care 2.0: Moving beyond traditional whitening and cleaning solutions, dental brands are adopting unconventional ingredients and formats for heightened appeal. Offering powdered solutions and optimizing ingredients that promote overall bodily health, brands are seeking to not only surprise and delight buyers with new formats, but also offer health solutions that take into account more than just dental hygiene.
Evidence
Examples of the Oral Care 2.0 trend
CategoryLifestyle
All-Natural Vegan Toothpastes
This Vegan Toothpaste is Made from Remineralizing Ingredients
The natural and organic personal care industry can capitalize on the trend of all-natural vegan toothpastes by developing innovative and eco-friendly oral care products.
CategoryLife-Stages
Baby-Friendly Tooth Wipes
Tooth Tissues are a Gentle and Chemical-free Tooth Cleaner for Babies
Tooth Tissues falls under the baby care products industry, which can leverage the trend of organic and convenient oral care solutions for infants.
CategoryLifestyle
Organic Teeth-Whitening Products
This Product Whitens Teeth Using Charcoal as Its Main Ingredient
Opportunity for dental care companies to introduce organic and natural teeth-whitening options to cater to consumer demand.
CategoryLifestyle
Herbal Tooth Powders
Lanlay's Tooth Powder Protects You From Tooth Pain and Weakness
Companies in the oral care industry can look to disrupt the market by developing more natural and holistic dental care products, such as herbal tooth powders.
Workshop question
How can your brand design its products/services with a more holistic approach in mind?
Trend themes
Themes within the Oral Care 2.0 trend
Three behaviours holding the trend together01
Natural and Organic Ingredients
Oral care brands are placing a greater emphasis on natural and organic ingredients as consumers become more concerned about the use of artificial chemicals in their health and wellness products, providing a disruptive innovation opportunity for companies to use these ingredients in new and inventive ways.
02
Alternative Cleaning and Whitening Formats
Dental brands are moving beyond traditional cleaning and whitening solutions to offer alternative formats, such as powdered solutions and other unconventional ingredients like charcoal or sea salt, providing a disruptive innovation opportunity for new and existing companies to experiment with different oral care formats.
03
Baby-Friendly Oral Care
As more consumers become concerned about oral care for infants, baby-friendly oral care brands are providing a disruptive innovation opportunity for companies to create gentle and chemical-free tooth cleaners and wipes for babies.
Industry implications
What the Oral Care 2.0 trend means for industry
Where the trend changes the playbookFor
Natural and Organic Personal Care
Companies in the natural and organic personal care industry can explore incorporating natural and organic ingredients into their oral care products to appeal to consumers seeking healthier alternatives to traditional personal care products.
For
Eco-Friendly Oral Care
There is an opportunity for companies in the eco-friendly oral care industry to create innovative products and solutions that are environmentally responsible and sustainable in addition to providing the benefits of traditional oral care products.
For
Baby Products
Companies in the baby products industry can explore creating new and innovative oral care products specifically designed for infants that are gentle and chemical-free, catering to the growing market of concerned parents seeking safe and effective oral care solutions for their babies.
Trend signals
Trend signals for Oral Care 2.0
Trend score 2.4 out of 10, from popularity 32%, activity 33%, freshness 8%.
Popularity32%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
