Not one to miss the Oscar buzz, Iain Heath, also known as Ochre Jelly, decided to create a LEGO selfie based off of the famous Ellen Degeneres selfie.
Ellen essentially broke Twitter (and pretty much half of the Internet) with her star-filled selfie. The image featured the likes of Bradley Cooper, Brad Pitt and even the side of Jared Leto's head. The picture has become so famous now that it holds a world record for the most retweeted image of all time.
This LEGO selfie flawlessly imitates the photo, down to accurate hair cuts and Jared Leto only making it halfway into the photo. Ochre Jelly is a master of making amazing things out of LEGO, but now we know that he's also up on the latest in social media as well.
What's Driving This Trend
- LEGO Celebrity Selfie Recreations
- Disruptive innovation opportunity: Creating customized LEGO selfie kits for consumers to recreate their favorite celebrity selfies.
- Social Media-inspired LEGO Creations
- Disruptive innovation opportunity: Designing LEGO sets that capture viral moments and trends from social media platforms.
- LEGO as a Medium for Pop Culture Replicas
- Disruptive innovation opportunity: Collaborating with entertainment franchises to develop official LEGO replicas of iconic pop culture images and moments.
Who This Affects Most
- Toy Manufacturing
- Disruptive innovation opportunity: Incorporating social media-inspired LEGO sets to attract a tech-savvy younger generation of consumers.
- Social Media Marketing
- Disruptive innovation opportunity: Partnering with LEGO artists to create viral social media content featuring LEGO recreations of popular images and events.
- Entertainment Merchandise
- Disruptive innovation opportunity: Licensing LEGO replicas of famous pop culture moments and characters to capitalize on the collectible market.
